Madison "Maddie" Mendoza, a 10-month-old from Colorado, is the 2023 Gerber Baby.

What's going on: She had a full head of hair like her mother Crystal did when she was a baby, which helped her win the national competition.

What's next: This year, Gerber will include baby Mendoza in its marketing and social media initiatives. Her family receives a $25,000 prize and a year of free Gerber products.