A blue drink in a generic plastic cup to take pleasure in on the film? That’ll be $31 please!

A Beetlejuice Beetlejuice promotional drink at AMC Theatres‘ is getting consideration on social media for its seemingly exorbitant worth. The concoction is the Sandworm Slayer, a specialty drink topped with some gummy worms.

“Naw Beetlejuice would’ve needed to present up and produce me my drink for that worth,” replied one commenter, whereas one other snarked, “You could possibly have purchased 6 shares of AMC Theatres inventory with that $31, unsure which one would have been definitely worth the worth.”

There’s some context to this, nonetheless, which takes not less than a number of the enjoyable out of it.

First, this can be a 24-ounce cocktail made with blue and black raspberry juice and “premium vodka” (we’re skeptical concerning the “premium” half, however that’s what the press launch says). So this isn’t just a few blue soda.

Second, the same old worth for the Sandworm Slayer is a hefty-but-more-reasonable $21. In accordance with AMC’s inside analysis — sure, they researched this query! — the value at 92 p.c of AMC places is $21 plus tax. AMC notes the drink was apparently bought in Illinois, which has some distinctive liquor pricing legal guidelines that we received’t bore you with, which bumped the drink’s worth to $28.25, plus tax.

Thus, in the event you’re going to one of many 8 p.c of AMC theaters which can be situated in Illinois and go for the 24-ounce model of Sandworm Slayer, you may as well get a vibrant drink in an ice-filled plastic cup for an all-in price of round $31. (Given these are offered at AMC’s MacGuffins bar, one wonders if you may as well add a beneficiant tip — c’mon, let’s get this blue juice as much as $40!)

Nonetheless, the ensuing drink does look a bit much less thrilling than the promotional photograph for the drink, however you may say that about every little thing:

AMC provides that the drink, “like so lots of our movie-tie-in drinks, is wildly fashionable throughout the AMC circuit and offered very nicely through the weekend.” Certainly, chug a few these and also you’ll neglect what number of instances you stated “Beetlejuice.”

Replace: The viral $31 Sandworm Slayer was apparently bought in California, not Illinois, so the plot thickens.