September 9, 2024
PRESS RELEASE
Apple introduces iPhone 16 and iPhone 16 Plus
Constructed for Apple Intelligence with the all-new A18 chip, each fashions characteristic Digital camera Management, highly effective upgrades to the superior digital camera system, the Motion button to shortly entry helpful options, and a giant enhance in battery life
CUPERTINO, CALIFORNIA Apple immediately introduced iPhone 16 and iPhone 16 Plus, constructed for Apple Intelligence, the easy-to-use private intelligence system that understands private context to ship intelligence that’s useful and related whereas defending person privateness. The iPhone 16 lineup additionally introduces Digital camera Management, which brings new methods to seize reminiscences, and can assist customers shortly entry visible intelligence to find out about objects or locations round them quicker than ever earlier than. The highly effective digital camera system incorporates a 48MP Fusion digital camera with a 2x Telephoto choice, giving customers two cameras in a single, whereas a brand new Extremely Broad digital camera permits macro images. Subsequent-generation Photographic Types assist customers personalize their photos, and spatial photograph and video seize permits customers to relive life’s treasured reminiscences with exceptional depth on Apple Imaginative and prescient Professional. The brand new A18 chip delivers an enormous leap in efficiency and effectivity, enabling demanding AAA video games, in addition to a giant enhance in battery life.
iPhone 16 and iPhone 16 Plus will probably be obtainable in 5 daring colours: black, white, pink, teal, and ultramarine. Pre-orders start Friday, September 13, with availability starting Friday, September 20.
“iPhone 16 and iPhone 16 Plus mark the start of a brand new period for iPhone with Apple Intelligence delivering highly effective, private, and personal experiences to our customers,” stated Kaiann Drance, Apple’s vp of Worldwide iPhone Product Advertising and marketing. “With new methods to find the world round you and seize reminiscences utilizing Digital camera Management; a 48MP Fusion digital camera that provides you two optical-quality cameras in a single; a giant enhance in battery life; and highly effective, environment friendly efficiency due to the A18 chip, that is the right time for purchasers to improve or make the swap to iPhone.”
Constructed for Apple Intelligence
Apple Intelligence on the iPhone 16 lineup harnesses the facility of Apple silicon and Apple-built generative fashions to know and create language and pictures, take motion throughout apps, and draw from private context to simplify and speed up on a regular basis duties. Apple Intelligence maintains the privateness and safety of person knowledge with Non-public Cloud Compute. This groundbreaking method supplies the power to flex and scale computational capability between on-device processing and bigger, server-based fashions that run on devoted Apple silicon servers — a unprecedented step ahead for privateness in synthetic intelligence. Apple Intelligence will probably be obtainable as a free software program replace, with the primary set of options rolling out subsequent month in U.S. English for many areas all over the world.
Apple Intelligence unlocks new methods for customers to reinforce their writing. With systemwide Writing Instruments constructed into iOS 18, customers can rewrite, proofread, and summarize textual content practically in every single place they write, together with Mail, Notes, Pages, and third-party apps. Within the Notes and Cellphone apps, customers may report, transcribe, and summarize audio. When a recording is initiated whereas on a name within the Cellphone app, members are robotically notified, and as soon as the decision ends, Apple Intelligence generates a abstract to recall key factors.
Apple Intelligence helps customers prioritize with summarized notifications, together with Precedence Messages in Mail, a characteristic that understands the content material of emails and surfaces time-sensitive messages. Throughout a person’s inbox, summaries convey an important info of every e mail as an alternative of previewing the primary few traces.
Siri turns into extra deeply built-in into the system expertise and will get a brand-new design with a sublime glowing mild that wraps across the fringe of the display when lively. With richer language-understanding capabilities, speaking with Siri is extra pure and versatile. Siri follows alongside when customers stumble over their phrases, and maintains context from one request to the subsequent. Customers can kind to Siri at any time, and swap fluidly between textual content and voice as they speed up on a regular basis duties. Siri additionally now has intensive product data to reply 1000’s of questions on options on iPhone and different Apple units.
Further Apple Intelligence options will roll out later this 12 months and within the months following, together with Picture Playground, which permits customers to create playful photos in moments. Emoji will probably be taken to a completely new stage with the power to create unique Genmoji by merely typing an outline, or by deciding on a photograph of a buddy or member of the family. Siri will be capable of draw on a person’s private context to ship intelligence that’s tailor-made to them. It’s going to additionally achieve onscreen consciousness to know and take motion with customers’ content material, in addition to take a whole lot of recent actions in and throughout Apple and third-party apps. And whereas utilizing iOS 18 options like Siri and Writing Instruments, customers can even be capable of simply entry ChatGPT from OpenAI.
A Lovely New Design with Trade-Main Sturdiness
iPhone 16 and iPhone 16 Plus are lovely and constructed to final. iPhone holds its worth longer than some other smartphone due to its industry-leading sturdiness, together with the robust again glass, a water- and dust-resistant design, common software program updates, and the latest-generation Ceramic Defend with a sophisticated formulation that’s 50 p.c more durable than the primary era and 2x more durable than glass on some other smartphone.1 The interior design of iPhone 16 and iPhone 16 Plus has been reengineered to permit for an excellent bigger battery and to higher dissipate warmth, whereas making battery service simpler. With the brand new inner design and superior energy administration of iOS 18, the batteries are optimized to supply a giant enhance in battery life. Out there in 6.1-inch and 6.7-inch show sizes, the Tremendous Retina XDR show with OLED know-how and the Dynamic Island presents an distinctive viewing expertise.2
The Motion button involves iPhone 16 and iPhone 16 Plus, permitting customers to simply entry quite a lot of features with only a press. Customers can shortly open the digital camera, flashlight, or controls; swap between Ring and Silent; acknowledge music with Shazam; activate Voice Memos, Focus, Translate, and accessibility options like Magnifier; or use Shortcuts for extra choices. The Motion button may entry in-app performance, like serving to a person unlock and lock their automobile with FordPass.3
Introducing Digital camera Management
Digital camera Management — a results of considerate {hardware} and software program integration — elevates the digital camera expertise on the iPhone 16 lineup. It’s filled with innovation, together with a tactile swap that powers the clicking expertise, a high-precision drive sensor that permits the sunshine press gesture, and a capacitive sensor that permits for contact interactions. Digital camera Management can shortly launch the digital camera, take a photograph, and begin video recording so customers don’t miss the second. A brand new digital camera preview helps customers body the shot and modify different management choices — akin to zoom, publicity, or depth of subject — to compose a shocking photograph or video by sliding their finger on the Digital camera Management. Moreover, builders will be capable of deliver Digital camera Management to third-party apps akin to Snapchat.
Later this 12 months, Digital camera Management will unlock visible intelligence to assist customers find out about objects and locations quicker than ever earlier than. Customers can click on and maintain Digital camera Management to tug up the hours or scores for a restaurant they go, add an occasion from a flyer to their calendar, shortly establish a canine by breed, and extra. Digital camera Management can even function a gateway into third-party instruments with particular area experience, like when customers need to search on Google to seek out the place they’ll purchase an merchandise, or to learn from ChatGPT’s problem-solving abilities. Customers are in command of when third-party instruments are used and what info is shared.
New Digital camera Experiences
The highly effective new digital camera system helps customers seize each on a regular basis moments and cherished reminiscences like by no means earlier than. The 48MP Fusion digital camera permits a 2x optical-quality Telephoto choice, which is like having two cameras in a single, so customers can get nearer to the topic to simply body a photograph. Along with wider-angle pictures, the brand new 12MP Extremely Broad digital camera with autofocus permits macro images. The Extremely Broad digital camera additionally gathers as much as 2.6x extra mild for increased picture high quality. Moreover, iPhone 16 and iPhone 16 Plus now take spatial pictures and movies to assist customers relive reminiscences with exceptional depth on Apple Imaginative and prescient Professional.
Subsequent-generation Photographic Types assist customers specific their creativity and customise their pictures by regionally adjusting colour, highlights, and shadows in actual time. Types even have a deeper understanding of pores and skin undertones, so customers can personalize how they seem in pictures. Not like filters, which regularly use a one-size-fits-all method by including a colour to a whole scene, changes are utilized to particular colours of a specific model. A wider set of kinds presents extra inventive choices for modifying a photograph’s aesthetic, and kinds could be rendered throughout reside preview, utilized after a photograph is taken, and even reversed later.
Video can now be captured in Spatial Audio for immersive listening with AirPods, Apple Imaginative and prescient Professional, or a encompass sound system. Each iPhone fashions introduce inventive new methods to edit video sound with Audio Combine — permitting customers to regulate their sound after seize to concentrate on the voice of the individual on digital camera, make it sound just like the video was recorded inside knowledgeable studio, or place vocal tracks within the entrance and environmental noises in encompass sound. With wind noise discount, highly effective machine studying (ML) algorithms cut back undesirable noise for higher audio high quality.
Powered by Apple Intelligence, customers can seek for particular pictures within the Images app utilizing pure language, and seek for particular moments in video clips. Moreover, the brand new Clear Up software can establish and take away distracting objects within the background of a photograph with out altering the topic.
A18: Subsequent-Stage Efficiency and Cell Gaming
A18 delivers an enormous leap in efficiency and energy effectivity, and is constructed on second-generation 3-nanometer know-how to additional speed up Apple Intelligence. An upgraded 16-core Neural Engine is optimized for big generative fashions and runs ML fashions as much as 2x quicker than the A16 Bionic chip.
The 6-core CPU is 30 p.c quicker than the A16 Bionic chip and quicker than all of the competitors. Additionally it is extra energy environment friendly and may run the identical workload with 30 p.c much less energy than A16 Bionic. The 5-core GPU is as much as 40 p.c quicker and 35 p.c extra environment friendly than A16 Bionic to energy gorgeous graphics efficiency for Apple Intelligence, and places a robust gaming machine in customers’ pockets. Now with hardware-accelerated ray tracing, video games on iPhone 16 and iPhone 16 Plus extra precisely signify the habits of sunshine with as much as 5x increased body charges than with software-based ray tracing. Each fashions help the AAA video games beforehand solely obtainable on iPhone 15 Professional, in addition to new titles like Honor of Kings: World with an extremely graphics mode optimized for the iPhone 16 lineup, coming subsequent 12 months. Recreation Mode in iOS 18 delivers extra constant body charges whereas making AirPods, sport controllers, and different wi-fi equipment extremely responsive. The effectivity of A18 and the machine’s rearchitected inner design ship as much as 30 p.c increased sustained efficiency for gaming whereas guaranteeing Apple Intelligence runs effectively on iPhone.
Expanded Communication and Security Capabilities
The iPhone 16 lineup options revolutionary methods to remain linked and supplies enhanced security capabilities for peace of thoughts. Powered by the identical groundbreaking know-how as Emergency SOS by way of satellite tv for pc, customers are ready to hook up with the closest satellite tv for pc to ship and obtain texts, emoji, and Tapbacks over iMessage and SMS whereas exterior of mobile and Wi-Fi protection.4 Messages by way of satellite tv for pc in iOS 18 are end-to-end encrypted. Additionally new with iOS 18, Emergency SOS Reside Video permits customers to share a reside video feed or pictures with taking part emergency dispatchers throughout an emergency name.5 Later this fall, Roadside Help by way of satellite tv for pc — which connects customers to a roadside help supplier if they’ve automobile hassle whereas off the grid — expands past the U.S. to the U.Okay.
Higher for the Surroundings
iPhone 16 and iPhone 16 Plus are designed with the surroundings in thoughts. As a part of Apple 2030, the corporate’s formidable objective to be carbon impartial throughout its whole carbon footprint by the top of this decade, Apple is prioritizing renewable electrical energy in manufacturing, and investing in wind and photo voltaic tasks all over the world to deal with the electrical energy used to cost all Apple merchandise, together with the iPhone 16 lineup. Right now, all Apple services run on one hundred pc renewable electrical energy — together with the info facilities that energy Apple Intelligence.
To realize Apple 2030, the corporate can also be designing merchandise with recycled and renewable supplies. iPhone 16 and iPhone 16 Plus characteristic greater than 30 p.c recycled content material general, together with 85 p.c recycled aluminum within the enclosure and 80 p.c or extra recycled metal throughout a number of elements. The battery is made with one hundred pc recycled cobalt and — in a primary for iPhone — over 95 p.c recycled lithium.6 The iPhone 16 lineup meets Apple’s excessive requirements for vitality effectivity, and is freed from mercury and PVC. The packaging is completely fiber-based, bringing Apple nearer to its objective of eradicating plastic from its packaging by subsequent 12 months.
Pricing and Availability
- iPhone 16 and iPhone 16 Plus will probably be obtainable in ultramarine, teal, pink, white, and black in 128GB, 256GB, and 512GB storage capacities. iPhone 16 begins at $799 (U.S.) or $33.29 (U.S.) monthly, and iPhone 16 Plus begins at $899 (U.S.) or $37.45 (U.S.) monthly.
- Apple presents nice methods to avoid wasting and improve to the most recent iPhone. Prospects can get $180 (U.S.) to $650 (U.S.) in credit score after they commerce in iPhone 12 or increased, or as much as $1,000 (U.S.) in credit to place towards an iPhone 16 Professional with a service provide. Prospects can reap the benefits of these presents by visiting the Apple Retailer on-line or an Apple Retailer location. For service provide eligibility necessities and extra particulars, see apple.com/store/buy-iphone/carrier-offers. To see what their machine is value and for trade-in phrases and situations, clients can go to apple.com/store/trade-in.
- Prospects in additional than 58 nations and areas, together with Australia, Canada, China, France, Germany, India, Japan, Malaysia, Mexico, South Korea, Türkiye, the UAE, the U.Okay., and the U.S., will be capable of pre-order iPhone 16 and iPhone 16 Plus starting at 5 a.m. PDT this Friday, September 13, with availability starting Friday, September 20.
- iPhone 16 and iPhone 16 Plus will probably be obtainable in Macao, Vietnam, and 19 different nations and areas starting Friday, September 27.
- iOS 18 will probably be obtainable as a free software program replace on Monday, September 16.
- Apple Intelligence will probably be obtainable as a free software program replace. The primary set of Apple Intelligence options will probably be obtainable in beta subsequent month as a part of iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1, with extra options rolling out within the months to come back. It will likely be obtainable on iPhone 16, iPhone 16 Plus, iPhone 16 Professional, iPhone 16 Professional Max, iPhone 15 Professional, iPhone 15 Professional Max, and iPad and Mac with M1 and later, with machine and Siri language set to U.S. English. Further languages and platforms are coming over the course of the subsequent 12 months. Later this 12 months, Apple Intelligence will add help for localized English in Australia, Canada, New Zealand, South Africa, and the U.Okay. Within the coming 12 months, Apple Intelligence will develop to extra languages, together with Chinese language, French, Japanese, and Spanish.
- Along with an iPhone 16 and iPhone 16 Plus Clear Case, obtainable for $49 (U.S.), a Silicone Case with MagSafe will probably be obtainable for $49 (U.S.) in black, denim, fuchsia, lake inexperienced, plum, star fruit, stone grey, and ultramarine. Apple circumstances for the iPhone 16 lineup work seamlessly with Digital camera Management, that includes a sapphire crystal coupled to a conductive layer that communicates finger actions to the Digital camera Management. FineWoven Pockets with MagSafe will probably be obtainable for $59 (U.S.) in black, blackberry, darkish inexperienced, and deep blue.
- A brand new MagSafe Charger permits quicker wi-fi charging as much as 25W, is Qi2 licensed, and is obtainable in a 1-meter size for $39 (U.S.) or a 2-meter size for $49 (U.S.).
- AppleCare+ for iPhone supplies unparalleled service and help. This consists of limitless incidents of unintentional injury, battery service protection, and 24/7 help from the individuals who know iPhone greatest.
- iCloud+ plans begin at 50GB for $0.99 (U.S.) monthly and provide as much as 12TB for $59.99 (U.S.) monthly, offering extra storage to maintain information, pictures, movies, and extra protected within the cloud, accessible throughout units, and straightforward to share with others. iCloud+ additionally provides entry to premium options, together with Non-public Relay, Disguise My E-mail, Customized E-mail Domains, and HomeKit Safe Video help.
- Prospects who buy iPhone 16 and iPhone 16 Plus will obtain three free months of Apple Music, Apple Arcade, and Apple Health+ with a brand new subscription.
About Apple
Apple revolutionized private know-how with the introduction of the Macintosh in 1984. Right now, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Imaginative and prescient Professional. Apple’s six software program platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — present seamless experiences throughout all Apple units and empower folks with breakthrough providers together with the App Retailer, Apple Music, Apple Pay, iCloud, and Apple TV+. Apple’s greater than 150,000 workers are devoted to creating the very best merchandise on earth and to leaving the world higher than we discovered it.
- iPhone 16 and iPhone 16 Plus are splash-, water-, and dust-resistant. They have been examined beneath managed laboratory situations and have a ranking of IP68 beneath IEC customary 60529 (most depth of 6 meters for as much as half-hour). Splash, water, and mud resistance should not everlasting situations. Resistance may lower because of regular put on. Don’t try and cost a moist iPhone; seek advice from the person information for cleansing and drying directions. Liquid injury just isn’t lined beneath guarantee.
- The show has rounded corners that observe a wonderful curved design, and these corners are inside an ordinary rectangle. When measured as an ordinary rectangular form, the display is 6.12 inches (iPhone 16) or 6.69 inches (iPhone 16 Plus) diagonally. The precise viewable space is smaller.
- Automobile Management on FordPass with the Motion button and Management Heart will probably be obtainable this fall in 56 nations and areas, together with Australia, Canada, France, Germany, Mexico, Thailand, the U.Okay., the U.S., and Vietnam. Some options is probably not obtainable for all nations and areas, or all areas.
- Apple’s satellite tv for pc options are included without cost for 2 years beginning on the time of activation of a brand new iPhone 14 or later. For Emergency SOS by way of satellite tv for pc availability, go to help.apple.com/en-us/HT213426. Messages by way of satellite tv for pc will probably be obtainable within the U.S. and Canada in iOS 18. SMS availability will rely on service. Provider charges might apply. Customers ought to verify with their service for particulars. Roadside Help by way of satellite tv for pc is presently obtainable within the U.S. with AAA and Verizon Roadside Help, and is launching within the U.Okay. with Inexperienced Flag this fall. Taking part roadside help suppliers might cost for providers, and iPhone customers who should not members can reap the benefits of their roadside help providers on a pay-per-use foundation. Apple’s satellite tv for pc providers have been designed to be used in open areas with a transparent line of sight to the sky. Efficiency could also be impacted by obstructions akin to bushes or surrounding buildings.
- Emergency SOS Reside Video will probably be obtainable within the U.S. in iOS 18.
- All cobalt and lithium references are on a mass steadiness allocation.
Press Contacts
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Apple
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Apple
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Apple Media Helpline
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