Celine Joshua (Photograph: Michael Buckner)

German label big BMG introduced the appointment of Celine Joshua to the position of Govt Vice President, World Advertising and marketing.

In his newly position, the Los Angeles-based Joshua will tackle oversight of BMG’s advertising and marketing technique and operations throughout the corporate’s 20 regional worldwide, with divisional accountability for the Digital Advertising and marketing, Content material, Shopper Insights & Analytics, and Advertising and marketing Operations groups. She’s going to report on to BMG CEO Thomas Coesfeld.

“I’m honored to affix BMG at such a pivotal time within the music trade and to work throughout BMG’s artist roster to create thrilling methods for them to attach with followers world wide. I’m grateful to Thomas for this chance and I’m wanting ahead to working with the BMG staff,” Joshua stated.

Joshua joins BMG from Common Music Group the place she served as Govt Vice President of Industrial Innovation & Artist Technique, working with artists equivalent to Taylor Swift, Snoop Dogg, The Weeknd, and Elton John, amongst others.

She started her profession within the IT division of Warner Music Group earlier than transferring into ecommerce at WMG’s catalog division, Rhino Leisure.

She additionally did a stint at Disney Music as Head of Digital, working throughout Hollywood Data, Walt Disney Data and the corporate’s movie studios and shopper merchandise division.

She was additionally Senior Vice President at Sony Music Leisure, overseeing digital gross sales throughout the corporate’s labels.

“These latest modifications additional improve our capability to ship top-tier service to our artists and songwriters on a worldwide scale, and we’re excited to have Celine on the helm of our advertising and marketing staff. Her sharp digital acumen and inventive instincts will likely be invaluable in figuring out progressive industrial alternatives for our artists, songwriters and music catalog,” added Coesfeld.