Dong Yuhui continuously finds himself amidst scorching searches, rising as a determine of public curiosity. Often hailed as a “cultural communicator” and a “drive breaking by means of the standard bookstore mannequin” attributable to his revolutionary strategy to guide gross sales, he additionally garners consideration for his “modesty.” A notable occasion that stirred viewer discontent throughout a reside broadcast was his omission of a dialogue on girls’s attire, an act which he later addressed by expressing his discomfort with being the topic of scorching searches and saying his intention to deactivate his Weibo account. On February 27, Dong Yuhui’s Weibo, verified beneath the title “Anchor with Hui, Senior Companion of Oriental Alternative,” was discovered to have all its posts deleted.

Dong Yuhui’s reluctance to interact in sure discussions is clear from his statements discouraging others from placing stress on people and advocating for understanding and voluntary participation. His admission of not understanding many issues and his choice to keep away from subjects like males’s underwear spotlight his need to be misinterpreted neither as disrespectful nor discriminatory.

Regardless of being misunderstood, Dong Yuhui’s objective is not merely to promote merchandise throughout reside broadcasts however to function a cultural communicator. His response to critiques concerning the excessive costs of agricultural merchandise—emphasizing that low grain costs hurt farmers—demonstrates his dedication to cultural discourse.

Following his guide gross sales success, Dong Yuhui shifted his reside broadcast focus to cultural promotion, integrating tradition with tourism, and internet hosting broadcasts abroad. But, books stay his ardour and most popular gross sales merchandise. His efforts have notably impacted the Chinese language literary market, with vital gross sales achievements, corresponding to practically one million copies of “The Proper Financial institution of the Ergun River” bought inside 4 months—a feat beforehand unseen over the guide’s fifteen-year publication historical past.

Dong Yuhui’s reside broadcasts, in collaboration with distinguished authors and the assist of esteemed literary magazines like “Individuals’s Literature” and “Harvest,” haven’t solely boosted gross sales but additionally fostered a novel interplay between writers and the viewers, highlighting the facility of reside streaming in participating with literature.

The success of Dong Yuhui’s strategy underscores a broader potential inside reside streaming, suggesting that whereas not each product might go well with this format, books, particularly, can thrive. This adaptation showcases how reside streaming can break conventional boundaries and provide a brand new dimension to cultural engagement, proving that selective choices can result in vital achievements.