The FCC desires you to know if that political advert you noticed consists of photos, video or audio created by a generative AI system.

On Wednesday, FCC chairwoman Jessica Rosenworcel unveiled a proposal that will require the disclosure of AI-generated content material in political ads. It’s the FCC, so the rule, if adopted, would cowl broadcasters, cable operators, satellite tv for pc TV and radio suppliers, however not advertisements that seem on the web or by way of social media.

The rule additionally doesn’t ban AI-generated content material, however moderately simply requires a disclosure. It might apply to each candidate and situation ads.

“As synthetic intelligence instruments develop into extra accessible, the Fee desires to verify customers are absolutely knowledgeable when the know-how is used,” stated Rosenworcel in an announcement. “As we speak, I’ve shared with my colleagues a proposal that makes clear customers have a proper to know when AI instruments are getting used within the political advertisements they see, and I hope they swiftly act on this situation.”

The FCC proposal comes a couple of months after a deepfake of President Biden rattled political observers in New Hampshire, when it was distributed by way of robocall. The Biden deepfake discouraged voters from voting within the Democratic major, and to “save your vote for the November election.”

The FCC, which additionally regulates robocalls, has beforehand made AI-generated robocalls successfully unlawful by way of a previous ruling, however the fee is clearly involved about AI’s affect on extra conventional political promoting as properly.