Kendrick Lamar will carry out on the 2025 Apple Music Tremendous Bowl LIX Halftime present, Roc Nation, Apple Music, and the NFL introduced on Sunday.
Tremendous Bowl LIX is scheduled to be performed on February 9, 2025, on the Caesars Superdome in New Orleans and can air on Fox.
The efficiency might be Lamar’s second in the course of the halftime present, following his featured spot throughout Dr. Dre’s 2022 all-star tag group of Lamar, Mary J. Blige, Snoop Dogg, Eminem and 50 Cent. It additionally follows Lamar’s musical battle with Drake earlier this 12 months, which not solely resulted in a powerful win for the Compton-born rapper, however one of many 12 months’s largest songs with “Not Like Us.”
That spirit continues with Lamar’s assertion concerning the transfer: “Rap music continues to be probably the most impactful style to this point,” he stated. “And I’ll be there to remind the world why. They acquired the fitting one.”
Roc Nation founder Shawn “Jay-Z” Carter stated, “Kendrick Lamar is actually a once-in-a-generation artist and performer. His deep love for hip-hop and tradition informs his inventive imaginative and prescient. He has an unparalleled potential to outline and affect tradition globally. Kendrick’s work transcends music, and his affect might be felt for years to come back.”
Artistic path for Lamar’s efficiency might be supplied by his pgLang firm, which additionally oversaw his galvanizing “Huge Steppers” tour, which ran from 2022 via early this 12 months.
Lamar’s look follows final 12 months’s featured performer, Usher (who was joined by Alicia Keys, Ludacris and H.E.R.) in addition to Rihanna, who carried out on the 2023 halftime present — whereas pregnant! — and the 2022 all-star tag group of Dr. Dre, Kendrick Lamar, Mary J. Blige, Snoop Dogg, Eminem and 50 Cent.
For the reason that 2012 launch of his pivotal main label debut, “Good Child, m.A.A.d Metropolis,” Lamar has arguably grow to be an important and influential rapper on the planet. He has gained 17 Grammy awards and in 2018 grew to become the primary non-classical, non-jazz musician to win a Pulitzer Prize, for his 2017 album “Rattling.” His most up-to-date album, “Mr. Morale & the Huge Steppers,” was launched in Might 2022.
In April of this 12 months, “Like That” by Future, Metro Boomin, and Kendrick Lamar — which launched the battle with Drake — spent three weeks at No. 1 on the Billboard Sizzling 100. In June, “Not Like Us” spent two weeks at No. 1.
The Apple Music Tremendous Bowl LIX Halftime Present telecast might be produced by DPS with Roc Nation and Jesse Collins serving as government producers, and Hamish Hamilton serving as director. Roc Nation may even function the strategic leisure advisor of the dwell efficiency.
Oliver Schusser, Apple’s Vice President of Apple Music, Apple TV+, Sports activities, and Beats, stated, “The Apple Music Tremendous Bowl Halftime Present is a celebration of the music we love and the unimaginable artists who make it, all on the world’s largest stage. Apple is thrilled to carry this present, starring the completely incomparable Kendrick Lamar, to followers worldwide with Apple Music’s business main Spatial Audio high quality together with tons of unique movies, interviews, playlists and a lot extra throughout Apple Music.”
Seth Dudowsky, Head of Music on the NFL, stated, “Few artists have impacted music and tradition as profoundly as Kendrick Lamar. Time and time once more, Kendrick has confirmed his distinctive potential to craft moments that resonate, redefine, and finally shake the very basis of hip-hop. We’re excited to collaborate with Kendrick, Roc Nation, and Apple Music to ship one other unforgettable Halftime Present.”
Earlier this 12 months, the Apple Music Tremendous Bowl LVIII Starring Usher grew to become the most-watched halftime efficiency of all time and garnered three 2024 Emmy nominations, together with Excellent Selection Particular (LIVE). In 2023, The Apple Music Tremendous Bowl LVII Halftime Present Starring Rihanna scored 5 Emmy nominations, taking house two, together with Excellent Directing For A Selection Particular, a primary in Tremendous Bowl Halftime historical past. In 2022, Tremendous Bowl LVI Halftime Present Starring Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar garnered 5 Artistic Arts Emmy nominations. The critically acclaimed efficiency gained three Emmys, together with Excellent Selection Particular (Dwell), a first-ever for the present.