Kendrick Lamar has launched a shock tune on his Instagram web page, supposedly titled “Watch the Celebration Die.”

On the five-minute tune, he references Christian rapper Lecrae, Terrace Martin and what seems to be a reference to DJ Akademiks. “The radio persona pushing propaganda for wage / Let me know once they flip up as a casualty,” he states.

He additionally drops bars that would recommend that the meat with Drake isn’t solely over: “Simply walked that man down, that’ll do everybody a strong / It’s love however powerful love, typically you gotta end in violence.” Add to damage that the quilt artwork for the tune contains a pair of beat-up sneakers, doubtlessly a reference to the only cowl for Drake’s “Push Ups” that made enjoyable of Lamar’s shoe measurement.

The monitor is the primary new music from Lamar since he launched his smash single “Not Like Us,” probably the most profitable launch amid his back-and-forth with Drake earlier this yr. “Not Like Us” turned certainly one of Lamar’s greatest hits so far, debuting at No. 1 on the Billboard Scorching 100 in Might. Within the time since, the diss monitor topped the Scorching Rap Songs, Scorching R&B/Hip-Hop Songs and Streaming Songs charts. It additionally peaked at No. 2 on the publication’s Music of the Summer time chart.

His newest tune comes on the heels of the announcement of Lamar because the performer for the 2025 Apple Music Tremendous Bowl LIX Halftime present. It will likely be his second through the halftime present, following his featured spot throughout Dr. Dre’s 2022 all-star tag crew of himself, Mary J. Blige, Snoop Dogg, Eminem and 50 Cent.

“Rap music remains to be probably the most impactful style so far,” mentioned Lamar of the Halftime gig. “And I’ll be there to remind the world why. They bought the precise one.”