Rapper Kendrick Lamar will headline the Tremendous Bowl halftime present in New Orleans, the NFL introduced Sunday.

“Rap music continues to be probably the most impactful style to this point. And I’ll be there to remind the world why. They bought the best one,” Lamar, 37, stated in an NFL-released assertion.

Lamar is without doubt one of the most embellished rappers in historical past. He has 17 Grammy Awards and 29 BET Awards, and he gained a Pulitzer Prize for music in 2018 — the primary musician to win exterior the classical or jazz genres.

Observe alongside for dwell protection of Week 1

Roc Nation and Jesse Collins, an Emmy-winning producer, shall be co-executive producers of the Apple Music halftime present.

“Kendrick Lamar is actually a once-in-a-generation artist and performer,” Roc Nation founder Jay-Z stated in a press release. “His deep love for hip-hop and tradition informs his creative imaginative and prescient. He has an unparalleled means to outline and affect tradition globally. Kendrick’s work transcends music, and his influence shall be felt for years to come back.”

His single “Not Like Us,” a diss monitor geared toward Canadian pop star Drake, was probably the most common songs of the summer season, debuting at No. 1 on the Billboard Sizzling 100. It additionally turned the quickest rap tune to achieve 700 million streams on Spotify.

Lamar has not launched an album since 2022’s “Mr. Morale and the Massive Steppers.” He rose to prominence within the early a part of the 2010s. His second studio album, “Good Child, M.A.A.D. Metropolis,” was launched in 2012 and was licensed triple platinum.

Tremendous Bowl 59 will happen on Feb. 9. Lamar beforehand carried out on the 2022 Tremendous Bowl in Los Angeles alongside a number of different rappers and hip-hop stars in a West Coast-themed present.