NEW YORK (CelebrityAccess) — Atlantic Data introduced the rent of music business government Luis “Lu” Mota, who joins the corporate as Government Vice President of A&R.

In his new function at Atlantic, Mota can be based mostly out of the label’s New York headquarters and can report back to Lanre Gaba, Co-President of Black Music.

Mota joins Atlantic after a stint at Columbia the place he performed a key function within the discoery of artists comparable to Lil Tjay, Polo G, Fivio International, and Joey Bada$$. Previous to becoming a member of Columbia in 2018, Mota held an A&R function at 300 Leisure.

“Lu is likely one of the most promising A&R execs I’ve met in a very long time. He has confirmed his potential to search out and nurture expertise whereas delivering hit data. Sharing Atlantic’s unwavering dedication to long-term artist improvement in black music, he’ll be key in serving to us break new acts and ship nice music,” Gaba stated of Atlantic’s new rent.

“Atlantic has a wealthy historical past of getting in early and championing superstars from the bottom up. To now be part of this dynamic and achieved crew is an honor. There’s a lot undiscovered rising expertise on the market on the worldwide music scene, and I’m trying ahead to creating my mark right here,” Mota added.