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Writer
Catherine Maley, Mba -
Printed
September 19, 2021 -
Phrase rely
476
My talking journey to Saudi Arabia was a lifetime expertise, and I’m grateful for the reminiscences.
I spoke on the Jeddah Injection Boot Camp in Jeddah.
Try the photographs on Instagram and Fb.
They welcomed me with 5-star lodging (enterprise class, limos, and the Ritz) and handled me like royalty.
A few fascinating details embrace:
• Jeddah is the place our convention was and is taken into account essentially the most “liberal” metropolis in comparison with different cities like Riyadh;
• Greater than 50% of the folks work for the federal government and are properly taken care of;
• Most of the medical doctors I met studied at Mt. Sinai in NY
It was fascinating to study extra a couple of tradition so completely different than mine. And, on the identical time, study that we’re not so completely different in spite of everything…
Listed here are 3 methods the Saudis are much like us in terms of beauty rejuvenation:
- THERE IS A BIG DEMAND FOR AESTHETICS
That shocked me because the females are lined up in black burqas, hijabs, and abayas, and the lads put on coloured headscarves and white robes, however as soon as once more, the saying, “Self-importance is aware of no bounds” remains to be true irrespective of the place you reside.
And identical to us, they like massive full lips, plump cheeks, wrinkle-free pores and skin, and hair! In addition they like breast augs and liposuction.
I visited a well-liked beauty clinic the place one ready space was full of girls utterly lined in black burqas wanting injectables and laser hair removing, whereas one other ready space was filled with males in white robes and headscarves wanting hair restoration. Who knew?
- THE COMPETITION IS HEATING UP
As in any market, the rise in shopper demand additionally will increase the availability of beauty suppliers.
That’s why these conferences are taking place all through the Center East. The medical doctors need to study the money facet of drugs and cater to the demand, so that they get hands-on coaching.
A number of medical doctors I spoke with are at the moment working in a authorities hospital however have a aim of going personal. Sound acquainted?
- THEY MUST MARKET THEIR COSMETIC SERVICES
A well-known plastic surgeon who has been in follow for 25 years attended my branding and advertising presentation, and he was telling me how a lot issues have modified dramatically inside the previous few years.
He was at all times very busy and lived off of word-of-mouth and little or no promoting. Nevertheless, the youthful medical doctors are getting into {the marketplace} and utilizing Instagram to draw sufferers, so he’s shedding to them.
So, he was on the convention to study and develop. Good for him!
By the way in which, all of them know the Kardashians and credit score them for growing the demand for beauty providers! I informed them to start out their very own “Actual Housewives of Saudi Arabia,” so we’ll see
Suffice it to say, this was a magical journey, and it was a pleasure assembly everybody. I thank them for his or her hospitality and friendliness.
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