NBCUniversal cashed in on Vivek Ramaswamy’s activist play on BuzzFeed.

The leisure big offered greater than $10 million price of shares in BuzzFeed Wednesday (3,176,923 shares at a median value of $3.1936, to be precise, price about $10.1 million), benefiting from a short surge within the firm’s inventory value.

BuzzFeed inventory soared Wednesday after the entrepreneur and former Republican presidential hopeful Vivek Ramaswamy disclosed that he had taken a 7.7 p.c activist stake within the firm, and would search strategic adjustments.

This isn’t the primary time that NBCU has taken opportunistic benefit of a inventory value surge in BuzzFeed. A yr in the past it offered 5.7 million shares within the firm after it introduced a pivot to synthetic intelligence and introduced offers with OpenAI and Meta.

it’s also price noting that NBCU can be more likely to lose the overwhelming majority of its preliminary funding in BuzzFeed, regardless of the opportunistic gross sales. The corporate poured $200 million into the corporate in 2015, and one other $200 million into it in 2016, valuing the corporate at $1.7 billion.

Even with the inventory surge this week, BuzzFeed’s market cap is beneath $100 million.

Based on an SEC submitting, the corporate nonetheless holds some 2 million shares within the Jonah Peretti-led digital media agency.