Are You Ready to Meet New Buyer Wants?

We’ve been forging our manner by means of uncertainty for just a few months now, and I’ve to say: small enterprise house owners are resilient.

In a time of stress and unhappiness we pivoted, we tailored, and I hope everybody, their households and their small companies are OK.

I’ve written lots about managing your small enterprise in the course of the pandemic, from How you can Pivot Your Small Enterprise Technique In the course of the COVID-19 Disaster to How you can Construct a Disaster Response Touchdown Web page.

Now, we give attention to the following step: rising from the coronavirus pandemic not solely in a single piece, however as profitable entrepreneurs who’ve discovered some helpful classes.

As we transfer ahead, it’s apparent that some issues are ceaselessly modified. In a latest survey, 81% of Canadians agreed that the disaster will create a brand new regular and have an enduring impression on society.

In order my province of BC, Canada begins to reopen companies, it’s time to have a look at your advertising and consider if it nonetheless is sensible to your audience.

How you can Outline Your Clients’ Wants


Let’s return⁠—all the best way again to 1943, when Abraham Maslow proposed his hierarchy of wants. Based on his concept, persons are motivated to satisfy fundamental necessities (meals, shelter) earlier than they transfer on to extra superior ones (intimate relationships, sense of accomplishment).

In the course of the coronavirus disaster, folks have been targeted extra intently on fundamental requirements like staying secure from COVID-19 and getting groceries. These differing wants can also have led them to purchase issues they wouldn’t usually purchase, like a lot of hand sanitizer or takeout meals a number of instances per week.

Among the buyer behaviour we noticed in the course of the pandemic could also be right here to remain, like:

• Persevering with to put on masks in crowded areas and washing fingers extra incessantly

• Pondering extra fastidiously earlier than shopping for “desires”

• Working/finding out from house extra of the time

• Selecting manufacturers which can be probably the most empathetic and aware

So ask your self: how have your buyer wants modified throughout this time? What are they anticipating from you?

How you can Evolve Your Enterprise Mannequin to Meet New Buyer Wants

Simply because we’re slowly returning to a “new regular’ doesn’t imply everybody goes to be hopping on planes and heading to large events. Particularly for many who have been personally affected by COVID-19, it’s going to be onerous to reintegrate again into society, so to talk.

Listed here are just a few methods you may need to pivot to fulfill new buyer wants:

1. Keep/improve communication round well being and security measures.

A big a part of pivoting your small business mannequin will embrace the way you talk along with your clients.

For instance, salons and spas have been closed for months, and even as soon as they reopen, customers wish to know what steps they’re taking to guard their well being.

 Some purchasers received’t really feel snug stepping right into a hair salon except they know there are particular well being measures in place.

Don’t be too hasty to take away your COVID-19 touchdown web page⁠ or well being and security messaging out of your web site or Google My Enterprise itemizing—reasonably take a look at updating copy with new info to place your purchasers’ minds relaxed. 



2. Deal with new patterns. 

For those who’ve began providing heat-and-serve meals, curbside pickup or telemedicine periods to clients, they could count on that going ahead. 

This could be a good alternative to take a better take a look at what labored and evolve your small business mannequin accordingly.

For those who don’t promote important companies, you might have to pivot your advertising technique to strategy completely different spending behaviours. Many individuals have been hit onerous financially and received’t have as a lot disposable earnings.

Others could have turn into accustomed to a brand new manner of doing issues. Equally, to what I discussed in #1, COVID-19 has modified the best way that folks eat sure companies.

For instance, a college might need to combine extra on-line studying into their mannequin to draw college students who are actually used to and extra snug with completely distant lessons.

Many organizations are rethinking in-person conferences and different occasions. Will workers wish to journey to very large conference centres to community with different attendees? Or, will they be pleased with a digital convention subsequent 12 months, too?




READ: 3 eCommerce Challenges & Options for Powerful Occasions

There’s no arguing this pandemic has led to elevated web visitors as folks work, socialize, and entertain themselves on-line. However a rise in web utilization doesn’t essentially translate into elevated gross sales in your small enterprise.

Many customers are hesitant to purchase, both as a result of they aren’t certain once they’ll be capable to use the service you promote, or as a result of they’ve been laid off or have had their hours lowered.

That’s why I’m sharing 3 eCommerce challenges and options that will help you keep and even develop as an entrepreneur throughout this disaster.

Learn extra on our web site.

How Can You Greatest Meet New Buyer Wants?

Irrespective of the way you evolve your small business mannequin, it’s essential to do not forget that assembly your clients’ wants is an ongoing course of. Whether or not it’s two weeks post-pandemic or two years, at all times:

Hear, hear, hear. From monitoring your buyer critiques, to sending out a questionnaire, it’s by no means been extra essential to take your clients’ emotions into consideration. 

Listening on social media can be a good way to “pulse test” how your clients are interacting along with your model and content material. Then, use what you’ve discovered to tweak your advertising technique going ahead.

All the time be participating. I hope you’ve been doing this in the course of the pandemic, however it’s additionally crucial post-COVID-19. Folks will nonetheless be spending a lot of time at house within the close to future, so create uplifting, inspiring and/or informative content material in your web site, social media accounts, paid adverts and newsletters.  

Take note of altering traits in your trade and buyer behaviour to information your content material technique. 

Right here’s an instance: in the course of the pandemic, DIY was large⁠—from house renos to crafts. Nielsen reported that gross sales of yeast have been up almost 650% from a 12 months in the past, as homebound people baked up a storm. 

So take into consideration how your clients may be utilizing your services or products and provides them good content material, whether or not it’s bread-baking ideas or the best way to get out of debt. 

It doesn't matter what your organization sells, speaking with and reassuring your purchasers remains to be paramount. And keep in mind: your clients can inform the distinction between a gross sales gimmick and authenticity, so ensure you’re speaking worth each time. 

So what comes after the disaster? No person actually is aware of for certain. However by pivoting your small business mannequin as wanted now, you’ll be prepared for regardless of the future brings!

To your small business success,


Susan Friesen

Bicycling is an effective way to train, spend time outdoor, and usually keep wholesome. With the climate getting nicer and Could being Nationwide Bike Security Month, we needed to supply some security ideas for each cyclists and drivers. In spite of everything, they typically should share roads, and in consequence, accidents can occur. Outlined beneath are precautions that every group ought to consider forward of time, in addition to on the street.

For Cyclists:

Verify Your Biking Tools Earlier than Leaving Residence

Previous to leaving for a motorcycle trip, take a couple of minutes to test the next gadgets:

Seat Positioning: Your seat needs to be set to the right peak in an effort to shortly dismount if vital and never wobbly.

Tires: Verify that the tires are inflated correctly.

Gears: Guarantee your bike gears are secured and lubricated.

Brakes: Verify to see that your brakes mean you can simply and regularly cease the bike. If not, seek the advice of with a motorcycle store.

Pedals: Be sure that the bike’s pedals are secured and never broken.

Lights: Mount a ahead and rear mild that can assist you be seen on the street.

Helmet: Your helmet needs to be correctly sized to your head (not overly free) and have MIPS safety.

Handlebars: The handlebars needs to be positioned in keeping with your using model and locked into place.

Your Route: Map out your biking route and intention to make use of current, marked trails, comparable to these within the Baltimore Greenway Trails Community.

Comply with the Guidelines of the Highway Whereas Biking

When you’ve began pedaling, be sure to maintain these guidelines in thoughts. In Maryland, bikes are thought-about automobiles, that means you should obey the identical legal guidelines as whenever you’re driving a automobile.

Experience with the circulation of site visitors, ideally in a marked bike lane.

If no bike lane is current, trip within the shoulder and preserve no less than three toes between you and automobiles.

Stay alert, maintain your head up and go searching.

Look ahead to opening automobile doorways and different hazards on the street.

At intersections with site visitors indicators, obey them such as you would in a automobile.

When overtaking a slower bicycle owner, cross from the left and name out together with your intention to cross.

For Drivers:

Be Conscious of Your Environment

Drivers, like cyclists, have an obligation to function their car safely to be able to defend others sharing the street:

Gradual Down: Yield to bikers as you’d different drivers at intersections or when turning.

Keep Three Toes of Distance: Anytime you encounter cyclists on the street, maintain three toes of distance and solely cross when it’s protected to take action.

Verify Your Blindspots: When your views are obstructed by different automobiles, like in parking heaps and parallel parking conditions, take additional time to test your environment earlier than pulling out.

Use Your Horn Sparingly: Keep away from spooking cyclists together with your automobile horn except completely vital.

Use the “Dutch Attain” When Opening Your Door

The “Dutch attain” is a straightforward, but essential method to maintain you and cyclists protected when opening your automobile door. Take a look at this tutorial from Outdoors journal.

When an Accident Occurs, a Private Harm Lawyer Can Assist

Even with the perfect planning and precautions, bike accidents can occur. Must you be injured in a single, hiring a private damage lawyer may be an excellent choice. Whenever you do, you may be supplied with a tailor-made strategy that matches your case’s particular wants. Moreover, your legal professional will be sure your rights are protected and also you get the justice you deserve.

If you’re looking for an skilled Baltimore space private damage legislation agency, be happy to contact certainly one of our workplaces. Name (410) 505-7243 for our Downtown Baltimore location or (410) 401-4925 for our Dundalk location. Alternatively, you may submit a written request for session utilizing our contact type.