NEW YORK (CelebrityAccess) — Veteran A&R exec Pete Ganbarg introduced the launch of Pure Tone Data, a brand new three way partnership with Atlantic Data.
The three way partnership’s first singing is platinum Canadian singer/songwriter Forest Blakk, whom Ganbarg initially signed to Atlantic.
Moreover, underneath the phrases of the J.V., Ganberg, who most lately served as President of A&R at Atlanitc, will proceed to work with artists on Atlantic’s roster, together with twenty one pilots, Shinedown, Gayle, Halestorm, and others.
Ganbarg joined Atlantic in 2008 as Government Vice President of A&R and was named President of A&R in 2018, overseeing the label’s vaunted A&R staff and enjoying a task in signing artists equivalent to twenty one pilots, Halestorm, and Jason Mraz amongst others.
“For the previous 16 years, Pete has brilliantly led our A&R mission – discovering, signing, and championing a genre-crossing array of hit artists, whereas additionally boosting our theatrical presence with a string of award-winning forged albums,” stated Atlantic Music Group Chairman & CEO Julie Greenwald and Atlantic Data Chairman & CEO Craig Kallman. “On the identical time, he’s mentored and constructed a implausible A&R staff who’re skilled at nurturing child acts and superstars alike. The formation of Pure Tone is a vital occasion for Pete and Atlantic, as he brings his a long time of expertise, his impeccable style, and nice ears to steering his personal ship, and we’re thrilled to be his companions on this thrilling subsequent part of his musical journey.”
“The launch of Pure Tone Data as a standalone label is an thrilling second for me,” stated Ganbarg. “It’s the perfect of each worlds – a golden alternative to run my very own store, whereas on the identical time having the backing of the excellent Atlantic staff who I’ve labored with so carefully over the previous 15-plus years. I’m trying ahead to creating Pure Tone a house for distinctive, unique expertise, and on the identical time, I’m very pleased to proceed to work with my wonderful Atlantic artist roster. I need to thank Julie and Craig for his or her super help over time, and for having the religion to hitch me on this new journey.”