This can be arduous to consider, however the electronic mail advertising and marketing stats present that cosmetic surgery electronic mail advertising and marketing continues to be one of many prime cosmetic surgery advertising and marketing: what’s working now methods, and it’s right here to remain.

Not solely does the variety of emails despatched yearly continues to develop, however so does the variety of electronic mail addresses created.

EMAIL STATS

So, who’s sending and studying all of those emails? Listed here are electronic mail stats price contemplating:

It seems, within the U.S. alone, greater than 90% of individuals over the age of 15 use electronic mail.

And all of us (properly, 99% of us) test our electronic mail on daily basis, even earlier than social media.

And electronic mail has an extended shelf life since you’ll be able to learn it now or later.

E-mail additionally has a bigger footprint, so you will have the area to get your factors throughout with extra copies and pictures.

So, staying in entrance of your beauty sufferers recurrently with well-thought-out promotional and compelling emails retains them coming again. It additionally retains you prime of thoughts along with your beauty sufferers.

YOU HAVE CONTROL OVER YOUR EMAIL LIST

A really large motive to construct and nurture your beauty affected person electronic mail record is that you simply management it.

You personal your affected person electronic mail record, and no person can take it away from you.

Do you understand you will have ZERO CONTROL over the social media platforms you utilize to market your apply? They personal that knowledge. You don’t.

Social media platforms come and go.

They will disappear in a single day, and with it goes your whole followers and time you spent constructing that following.

And websites like Fb and Instagram can delist you should you do one thing they don’t like.

Because you by no means truly personal your account, that signifies that your profile might additionally disappear so no person can see you.

And these social media apps decide who sees you organically (free). You will notice much less and fewer since these platforms need you to pay to get a bigger attain.

YOUR PATIENT EMAIL LIST IS AN ASSET

Consider your cosmetic surgery electronic mail record as a money-making asset.

That is the very best high quality record of potential beauty sufferers you will have.

They already know, like, and belief you.

How are you aware that?

As a result of they selected you and gave you cash.

And so they will provide you with extra while you attain out to them in a compelling means.

Meaning you will have a helpful asset now. And that’s price rather a lot should you keep in contact.

HOW TO USE YOUR EMAIL LIST TO ATTRACT NEW PATIENTS

Right here’s the most important secret to creating cosmetic surgery electronic mail advertising and marketing.

You employ your cosmetic surgery affected person electronic mail record WITH social media to not solely develop your publicity to new sufferers, however you utilize social media to develop the affected person record that you simply now personal endlessly.

This takes expertise and know-how, however it’s a worthwhile mixture when achieved proper. For instance:

FACEBOOK LOOK-A-LIKE AUDIENCE

If you wish to appeal to new beauty sufferers by inserting a Fb advert, you’ll get a lot better outcomes while you use your affected person electronic mail record because the viewers.

You’ll then create a lookalike viewers primarily based in your present affected person electronic mail record. A lookalike viewers is a focusing on viewers the place Fb finds customers who’ve related attributes to the sufferers in your record.

Not solely will your present affected person record see and, hopefully, reply to your advert, however you’ll additionally attain new potential sufferers who might additionally need your beauty providers.

Lookalike audiences offer you a strategy to attain a chilly viewers past curiosity or habits focusing on.

The thought being, in case your present sufferers such as you, shoppers like them will such as you too, so this provides you a hotter record to focus on.

RETARGETING FROM YOUR EMAIL LIST

Most shoppers are usually not able to say sure to you after they first discover you.

Take your web site guests. 97% of people that go to your web site for the primary time depart with out shopping for something, after which they’re misplaced endlessly until you’ll be able to convey them again.

Consider retargeting as your computerized follow-up system. When shoppers go to your web site or like your Fb publish, for instance, you’ll be able to add slightly code known as a pixel, and it’ll comply with that client on the Web and present them your advertisements.

You may also retarget utilizing your affected person electronic mail record. You’ll most definitely get a greater response since these beauty sufferers already know you, so that they’re extra prone to discover and act.

In comparison with different types of promoting, retargeting is an affordable strategy to keep in entrance of potential beauty sufferers utilizing repetition.

TIPS TO GET YOUR EMAILS OPENED

As a result of sheer variety of emails exhibiting up in inboxes, it takes technique to get yours delivered, opened, and acted upon.

The following pointers will assist:

Killer Topic Strains

You possibly can have essentially the most extremely written electronic mail no person ever sees in the event that they don’t open your electronic mail! All of it begins with the topic line.

The topic line should spark curiosity to compel somebody to click on to study extra.

Listed here are examples of beauty affected person headlines that work properly as a result of they pique the curiosity of beauty sufferers who care about their look:

• Look 5 years youthful with out surgical procedure

• Did she have a facelift?

• Tips on how to lose your stomach fats as soon as and for all…

To higher perceive this, undergo the promotional emails you get and determine what made you open sure emails and never others.

Personalize

You’re going to get a a lot better end result while you personalize your emails. The best means to do this is to make use of your sufferers’ names.

Individuals like to see their names. It routinely will get their consideration. Right here is the way you ship emails:

Add every affected person’s identify to the topic line like this:

• Karen, did she have a facelift?

And, embed the affected person’s identify within the copy of the e-mail like this:

This technique will enhance your open charges by 5-25%, so make sure you use it.

Compelling Copy

Your beauty sufferers are busy, so that they want a compelling motive to open and browse your emails vs. ignoring them. Or worse, unsubscribing.

You want a strategy to present them progress in direction of one thing, so that they sit up for seeing their outcomes.

This technique works properly….

Let’s say you will have a KiSS Rewards Membership the place they accumulate KiSSes for each greenback they spend.

Your electronic mail copy consists of their KiSS steadiness.

The affected person is worked up to study what their steadiness is. In order that they see how far more they should get the prize. This instance of electronic mail advertising and marketing is customized with their identify AND custom-made with their steadiness. That can bump up the open price dramatically.

Cosmetic surgery electronic mail advertising and marketing needs to be a staple in your annual advertising and marketing plan, so use the methods above to get the most effective outcomes.