Topline
The connection that launched 1,000,000 memes between pop famous person Taylor Swift and NFL tight finish Travis Kelce all of a sudden appeared underneath menace this week after a doc alleging to be from certainly one of Kelce’s brokers circulated on social media claiming the couple is headed for a break up—nevertheless it now seems to be an elaborate prank.
Travis Kelce kisses Taylor Swift after defeating the San Francisco 49ers 25-22 in additional time throughout … [+]
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Key Details
A doc titled “Complete Media Plan for Travis Kelce’s Public Relations Following Breakup With Taylor Swift” by Full Scope PR began to go viral on Reddit earlier than spreading to different social media websites early this week.
The several-page-long PR plan claims to be the blueprint for crafting Kelce’s public assertion and the hope to “handle and mitigate the fallout from the breakup between Travis Kelce and Taylor Swift, making certain Travis Kelce retains a constructive public picture, minimizes destructive media portrayal, and continues to construct his private {and professional} model.”
The doc says Kelce’s crew plans to launch an official assertion saying the separation on Sept. 28, “three days post-breakup to permit preliminary media frenzy to settle and guarantee readability.”
The plan provides an instance assertion, says Kelce will do choose interviews with retailers like ESPN, Vainness Truthful and Individuals Journal, and contains speaking factors, like emphasizing “his respect for Taylor Swift and the mutual choice to half methods.”
Full Scope PR, nonetheless, says no person that works for the company had something to do with the doc and the corporate’s authorized crew is investigating who illegally used the company’s brand and posed as a member of the agency. The unique Reddit web page sharing the submit has since been taken down.
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Key Background
Kelce and Swift had been publicly linked final September after Swift appeared at a Kansas Metropolis Chiefs recreation to cheer on the tight finish. Kelce first urged he was occupied with Swift in July on his well-liked “New Heights” podcast, the place he admitted he’d made a friendship bracelet along with his cellphone quantity on it to present to Swift after seeing an Eras Tour efficiency. Followers took Swift’s September recreation look—at which she watched from a collection alongside Kelce’s mother, Donna, and left with Kelce in a convertible—as affirmation of the relationship rumors. The looks sparked a media frenzy that noticed the NFL itself capitalize by making jokes on-line, manufacturers launched Kelce/Swift associated merch and it led to a spike in viewership for league video games. Since then, Swift has attended a handful of different Chiefs video games (together with the Tremendous Bowl in Las Vegas), Kelce was noticed at her abroad Eras Tour reveals (together with an on-stage look at Wembley Stadium in London) they usually’ve been seen on dates around the globe.
What To Watch For
If Swift will attend the primary Chiefs recreation of the brand new season. The Baltimore Ravens will play at Arrowhead Stadium at 8:20 p.m. EDT Thursday for the NFL’s opening recreation.
Tangent
Kelce’s celeb has skyrocketed final 12 months due to high-profile model offers with Pfizer, Experian and Campbell Soup, the discharge of a documentary centered on his brother, Travis, known as “Kelce” and, after all, his public relationship with Swift. Kelce, who has performed for the Kansas Metropolis Chiefs his complete profession, has made main strikes into branding and performing within the final 12 months, along with scoring some big-name sponsorships. He made an unannounced cameo within the opening sketch of “Saturday Night time Stay” in regards to the mania surrounding his relationship with Swift in October, and in Might introduced he’d landed his first-ever performing function within the FX Sequence “Grotesquerie.” Final month, it was introduced he would star in an action-comedy from Lionsgate known as “Unfastened Cannons” and can have a cameo within the “Completely happy Gilmore 2” movie.
Large Quantity
$100 million. That’s how a lot the Kelce brothers’ podcast cope with Amazon’s Wondery, introduced final week, is estimated to be value.
Additional Studying