[This story contains spoilers from Prime Video‘s film The Idea Of You.]

Within the new romantic film The Concept of You, Nicholas Galitzine — enjoying Hayes Campbell, a One Route-like lead singer of a boy band — falls exhausting for Anne Hathaway‘s artwork gallery proprietor character, Solène.

Over the course of the brand new couple’s relationship ups and downs, a watch performs a surprisingly distinguished function, turning into a serious plot level within the movie.

Early on, after Solène — a single mother who’s greater than a decade older than Hayes — tells him, “I can’t do that. Since you’re you and I’m me and we simply don’t match,” the lovestruck singer surreptitiously leaves the watch he’s sporting on a desk in her home earlier than he departs. “We’ll see,” he says.

From there on out, the watch is typically worn by her (when issues are going nicely) after which at different instances by him (often when issues aren’t figuring out between them.) Through the good instances, it turns into a type of talisman, signifying the couple’s connection. “Nicely, I feel it seems lots higher on you,” says Hayes in a single scene the place Solène is sporting it.

As The Concept of You prop stylist Karen Neasi describes it, “The primary second you understand the watch isn’t simply an adjunct is the scene the place Hayes takes it off his wrist and leaves it at Solène’s home to create a purpose for her to need to see him once more.” From then on, Neasi says that the watch, “turned its personal entity — basically one other character within the movie and intrinsically a part of their love story. Because the viewer you may glean the standing of their relationship.”

So what watch is it? The timepiece is a glossy traditional, the TAG Heuer Carrera, a 39mm mannequin in metal with a brushed silver sunray dial and matching metal bracelet that appears nice on each Hathaway and Galitzine.

Based on TAG Heuer, it was not a paid product placement; the Carrera timepiece gained its supporting function within the movie fortuitously. The movie relies on the unique e-book of the identical title by Robinne Lee, who wrote that Hayes’ watch was a TAG Heuer Carrera.

Nevertheless, as Neasi instructed GQ this week, the manufacturing thought of giving the prop function to a timepiece from one other firm. Based on GQ, she rejected “a unique watch model that was initially purported to have star billing — however wasn’t fairly as much as her requirements. These unique items have been ‘not enticing, not cool, previous man watches,’” in response to Neasi, who then reached out to TAG Heuer about getting the Carrera for the movie.

Sharp-eyed timepiece lovers additionally spied that the watch that Hathaway’s character wears earlier than placing on Hayes’ TAG Heuer is an IWC Da Vinci Automated Moon Part 36 in gold. However it barely will get quite a lot of seconds of screentime in comparison with the TAG Heuer.

Provides Neasi of the Carrera, “The watch took on a lifetime of its personal. As a prop stylist, it’s so gratifying to see how an adjunct can transcend being merely a prop, and find yourself wielding large energy inside the storyline.”

TAG Heuer — whose model ambassadors embrace Ryan Gosling (who wears a Carrera Chronograph within the new movie The Fall Man), Patrick Dempsey and Alexandra Daddario — has debuted quite a lot of cool new watches in current weeks, together with a just-released collaboration with sizzling style model Kith and an sudden haute horologie stunner proven at Watches & Wonders, a Monaco Break up-Seconds Chronograph in titanium that goes for $138,000.