Australia-born, London-based Payne has come a great distance from her first business job because the assistant for worldwide distribution for Hanna-Barbera Australia. She now oversees Banijay Rights, the distribution arm of the world’s largest indie manufacturing conglomerate, promoting all the pieces from Survivor, Large Brother and MasterChef to Black Mirror and Peaky Blinders worldwide.
Navigating a contracting market dominated by “streamer correction and normal business consolidation” has been a problem this previous yr, says Payne, one difficult by government shuffling throughout broadcast and platform teams which has “delayed resolution making” and led to gaps out there, just like the sharp decline in commissioning for mid-budget factual leisure sequence.
“It could be good to see when [these] large business teams [Paramount, Warner Bros. Discovery] will settle and [there] future programming technique grow to be clearer,” she notes. The kid of a working-class household, Payne has all the time been centered on bettering illustration throughout socioeconomic backgrounds, usually a blind spot throughout the leisure business. “I consider grassroots packages that develop change can shift long-term attitudes,” she says. “Expertise can come from anyplace.”
What was your first job within the enterprise?
My first position was as Assistant to the chief government, worldwide distribution for Hanna-Barbera Australia, which noticed me deal with distribution for the Hanna-Barbera catalogue throughout Asia, Australia, New Zealand and South Africa. It was simply the chief dxecutive and I, so I used to be chargeable for contracting, content material supply, advertising and marketing and finance, amongst different areas.
What was the most important skilled problem you confronted this previous yr?
Navigating the outcomes of streamer correction and normal business consolidation together with financial restoration. All of which has resulted in delayed decision-making and has intensified additional with government strikes.
What do you see as your largest achievement of the previous yr?
Sustaining consistency throughout the Banijay Rights crew and guaranteeing we pivoted to fulfill the market challenges. Our catalogue is an unlimited asset that helps us obtain this.
What must be carried out to enhance equality and variety throughout the business?
In my expertise, totally different territories are at very totally different ranges when assembly these challenges. Personally, I’ve all the time been very centered on bettering illustration throughout socio-economic backgrounds, which largely stems from my very own expertise. I consider grassroots packages that develop change can shift long-term attitudes. Expertise can come from anyplace.
What’s or has been the best problem in being a girl on this (nonetheless very male-dominated) business?
The largest problem has been how I replicate alone successes and failures. I’ve discovered to be extra thick-skinned in shifting on from issues whereas by no means discounting the significance of reflection and assessment.
What present business development do you hope to quickly see the again of?
Govt motion throughout broadcast and platform teams and a return of the mid-budget degree factual leisure sequence; the market is worse for the lack of commissioning on this space. It could be good to see conclusions of the place these large business teams [Paramount, Warner Bros. Discovery] will settle, and as they do, their future programming technique will grow to be clearer.
What recommendation would you give younger girls simply coming into the business?
Make use of all alternatives that come your manner and keep in mind that laborious work can by no means be underestimated. Attain out to mentors and ask for his or her recommendation, and you’ll be stunned how open senior executives might be. Be bold and have a stability with realism about what you possibly can obtain at totally different steps in your profession. When it’s your time, give again to others.
What present, presently on air, would you like to have made?
There are too many to call, but when I give attention to Banijay Leisure’s format experience, I wish to be representing The Traitors and The 1% Membership. Each are glorious codecs that may be scaled and customised for particular person markets. The Golden Bachelor spin-off has additionally been an enormous success globally, and generally, relationship & romance has limitless enchantment as a style.
What do you look ahead to pleasure?
I’m a giant fan of the Apple TV slate — I discover it good, diversified, and really entertaining. I significantly benefit from the character improvement you see in sequence like Ted Lasso and The Morning Present.
What do you do to unwind?
Plenty of climbing and yoga — I’ve all the time been very energetic, and spending time with my large prolonged household. Since dwelling within the UK, I’ve grow to be a really eager gardener and discover it rewarding to create seasonal gardens; it shapes the yr. I used to be late to having a canine, however I couldn’t think about life with out one now. She’s a part of the household.
