The Kendrick Lamar victory lap continues.

The Compton rapper lastly launched the music video for “Not Like Us,” his now-legendary Drake diss observe, on Thursday. The video, which comes after Lamar carried out the tune six instances in a row at his joyous “The Pop Out” live performance final month, might be described because the cap on Lamar’s definitive victory over Drake within the beef between the 2 rappers that dominated popular culture for a lot of this 12 months.

The video options a number of references to Drake and his OVO label, and reveals Lamar celebrating with West Coast hip-hop luminaries, in addition to containing a number of delicate and not-so delicate references to the feud.

Directed by the Lamar and Dave Free, the video options a number of cameos from distinguished West Coast figures, together with “Not Like Us” producer Mustard, who can also be carrying a Toronto Blue Jays cap in one of many extra apparent jabs at Drake. Additionally featured are Tommy the Clown, Compton-born NBA star (and former Toronto Raptors participant) DeMar DeRozan, in addition to Anthony “Prime Dawg” Tiffith, CEO of Prime Canine Leisure label.

The video begins with the rapper doing push-ups on cinder blocks in a room accessed by Tommy the Clown. The scene is a reference to Drake’s “Push Ups,” in the course of the launch of which Drake referenced a photograph of Lamar doing push-ups.

Additionally featured are Lamar’s associate Whitney Alford and their two kids. The Drake tune “Household Issues” alleged that Free fathered one among Lamar’s kids with Alford. In a really clear shot again at Drake, Alford, Lamar and the youngsters are seen dancing collectively within the video.

The video options a number of visible references to owls, the fowl related to Drake’s OVO label. There are pictures of an owl resting on Lamar’s arm, pictures of an owl in a cage, in addition to a scene of Lamar smashing an owl piñata, whereas a disclaimer flashes throughout the display studying, “no OVHoes had been harmed in the course of the making of this video.” There are a number of location references within the video, too, together with Tam’s Burgers and the Compton courthouse.

The battle between Drake and Kendrick Lamar took the world by a storm in Could, with every musician releasing a number of diss tracks in opposition to one another. Each tune, as The Hollywood Reporter‘s Shaheem Reid wrote, had extra “excellence, pettiness in addition to some ingenious fight zone technique” than the final. Many really feel Lamar gained the feud — “Not Like Us” is statistically the most well-liked tune, reaching No. 1 on the Billboard Scorching 100 — with the sure-to-be viral music video the cherry on the highest.

The Drake–Kendrick Lamar feud continues to escalate after the Canadian rapper launched “The Coronary heart Half 6,” a brand new diss observe on Sunday evening that pushed again towards a few of the sexual predator allegations made by Lamar in a collection of songs launched during the last week.

The largest rap feud in years has more and more turn into vitriolic and private, and has seen each Drake and Lamar throw unsubstantiated allegations at one another. Amongst them, Drake has accused Lamar of bodily abusing his associate, and Lamar instructed Drake has a hidden love baby. In his previous couple of tracks, Lamar has targeted on allegations that Drake is a sexual predator, and within the track “Meet the Grahams,” which was launched Might 3, he immediately accuses Drake of harboring “intercourse offenders” at his label OVO and even calls his rival a “pervert” for his alleged curiosity in youthful girls. He additionally raps that “we gotta increase our daughters knowin’ there’s predators like him lurkin’.”

In “Meet the Grahams,” Lamar additionally raps that “The Embassy ’bout to get raided too, it’s solely a matter of time,” a direct reference to Drake’s home, which he has dubbed “The Embassy,” and hyperlinks it to latest federal raids of Sean “Diddy” Combs’ houses associated to an unspecified ongoing investigation.

Lamar doubled down on the predator accusations towards Drake in a follow-up diss observe, “Not Like Us,” launched Might 4. In that observe, Lamar extra explicitly calls Drake a predator, rapping the road, “Say, Drake, I hear you want ’em younger.” Elsewhere within the track, Lamar calls Drake and his group pedophiles, rapping, “Licensed Lover Boy? Licensed pedophiles,” in a reference to Drake’s 2021 album, which is then adopted by the road, “attempting to ring a bell, and it’s in all probability A-minor.”

Lamar additional makes allegations by making the quilt image of “Not Like Us” observe a Google maps picture of Drake’s home lined in predator map pins.

In a track that was posted to YouTube on Sunday, Drake addresses the myriad accusations made by Lamar within the track “The Coronary heart Half 6,” a title that performs on Lamar’s critically acclaimed 2022 track “The Coronary heart Half 5.” The track contains a pattern from the Aretha Franklin track “Show It” and begins with Franklin singing the strains, “Now let me see you show it / Simply let me see you show it.”

Addressing the predator allegations head on in “The Coronary heart Half 6,” Drake raps, “Speakin’ of something with a toddler, let’s get to that now / This Epstein angle was the shit I anticipated / TikTok movies you collected and dissected / As a substitute of being on some dis-direct shit / You relatively fucking seize your pen and misdirect shit,” accusing Lamar of spreading lies.

Later within the track, Drake returns to denying the predator allegations. “I by no means been with nobody underage however now I perceive why this the angle that you simply actually mess with / Only for readability, I really feel disgusted, I’m too revered,” he raps, earlier than including, “If I used to be fucking younger ladies, I promise I’d a been arrested / I’m method too well-known for this shit you simply instructed.”

Additionally within the track, Drake raps, “Solely fuckin’ with Whitneys, not Millie Bobby Browns, I’d by no means look twice at no teenager.” The rapper, unprompted, brings up a reference to his alleged inappropriate relationship with Stranger Issues star Millie Bobby Brown. In a 2018 Entry Hollywood interview, the British actress shared that she grew to become pals with Drake when she was 14, and they’d textual content one another.

Within the track, Drake suggests Lamar is throwing predator allegations at him as a method for the Compton rapper to course of and venture his personal trauma of allegedly being abused as a toddler. Drake raps, “Wait a second, that’s that one file the place you say you bought molested / Aw, fuck me, I simply made the entire connection / This about to get so miserable / That is trauma from your individual confessions / This when your father go away you dwelling alone with no safety, so uncared for / That’s why these pedophile raps and shit you so obsessive about, it’s so extreme.”

Within the outro to “The Coronary heart Half 6,” Drake raps, “You’d be a worthy competitor if I used to be actually a predator and also you weren’t fuckin’ mendacity to each blogger and editor, however / It’s what it’s.”