The Grammys are getting a brand new house after greater than 50 years on CBS.
In a serious shakeup of the TV awards panorama, the Grammy Awards will transfer to Disney retailers starting in 2027. ABC, Hulu and Disney+ will simulcast the music business honors underneath a 10-year deal that runs by 2036. The transfer may also make Disney the house of what are historically the 2 most watched awards telecasts in any given yr, with the Grammys becoming a member of the Oscars.
CBS may have the Grammys in 2025 and 2026, with the ultimate yr marking the tip of greater than half a century of broadcasting the awards. The community first aired the Grammys in 1973 — George Harrison’s The Live performance for Bangladesh gained album of the yr — and has partnered with The Recording Academy on the present ever since.
“As The Walt Disney Firm combines forces with The Recording Academy to open this thrilling new chapter within the historical past of the Grammys, we accomplish that with satisfaction and gratitude,” mentioned Disney Leisure co-chairman Dana Walden in a press release. “Reside occasions have by no means been extra essential to our tradition and business, and we simply acquired one of many crown jewels, including to our portfolio of world-class programming throughout all genres.”
Added Recording Academy CEO Harvey Mason Jr., “We’re utterly thrilled to be bringing the Grammys and different new music programming to the Disney ecosystem. We’re grateful to our long-standing companions at CBS and now honored to be becoming a member of with Disney, an iconic firm the place creators have at all times been on the forefront. This partnership represents one other essential milestone within the Academy’s transformation and development, and strengthens our potential to satisfy our mission of uplifting and serving music individuals all over the world.”
Within the first yr of Disney’s Grammy deal, ABC will function three of the largest TV occasions of the yr in fast succession: the 2027 Tremendous Bowl, the Grammys and the Oscars.
The 66th Grammy Awards in February introduced in 17.09 million viewers for CBS, a 36 p.c bounce from the earlier yr’s telecast. In the important thing advertiser demographic of adults 18-49, the present’s 4.05 ranking (equal to about 5.4 million individuals in that age vary) outdrew the Oscars (3.82 ranking/about 5.1 million viewers).
Together with the Oscars and the NFL, Disney’s dwell occasion portfolio additionally contains the annual New Yr’s Rockin’ Eve particular, the CMA Awards, the Rock & Roll Corridor of Fame induction ceremony, the NBA Finals and the School Soccer Playoff.