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Entertainment

Amazon Targeting Younger and Female Audiences for Films, Says Exec

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Amazon MGM Studios is doubling down on its unique movie enterprise.

The studio arrives at MIPCOM Cannes with practically all its eggs in Earth Abide‘s basket, an unique collection starring Alexander Ludwig (Vikings) and Jessica Frances Dukes (Ozark). The present is a post-apocalyptic story, primarily based on George R. Stewart’s 1949 novel, concerning the fall of civilization from lethal illness — which Chris Ottinger, president of worldwide distribution and acquisitions at MGM, says represents “a number of the sensation of now, when it’s a really unusual time to be on this earth.”

The manager sat down with The Hollywood Reporter in Cannes to debate the studio’s slate of reveals and movies getting their distribution launch at MIPCOM together with the ultimate season of The Handmaid’s Story, The Accountant 2 and the sequel to A Easy Favor.

What the group at Amazon has actually found lately is their unique titles are having fun with success with international broadcasters similar to theatrically launched tasks. Ottinger cites 2021 apocalyptic movie The Tomorrow Conflict, starring Chris Pratt, which stunned the studio with a formidable run three years after it first premiered. On France’s TF1, The Tomorrow Conflict outperformed Aquaman, Marvel Lady: 1984, and Black Widow. In Spain, it beat Terminator: Darkish Destiny, The King’s Man and Quick & Livid 9.

“These films had been older, they weren’t theatrically launched, and but they carried out the identical means that huge theatrical titles carry out,” Ottinger tellsTHR. “So it was our learnings from this that made us assume we must always actually double down on our movie enterprise.”

He continues: “Now we have an unimaginable movie slate. Courtenay Valenti leads our movie division and she or he’s an incredible govt. Now we have an attention-grabbing hybrid mannequin, the place we’re releasing theatrically however then rapidly going to streaming.”

The momentum is firmly with Amazon’s unique movies, with the studio already bringing their 2025 slate to the MIPCOM market this 12 months. “That’s an enormous push,” Ottinger provides. “The info is tremendous clear. We all know they work rather well for our broadcasters. It really works effectively for us on the service, so we prioritize that. And we went tremendous onerous. That was a extremely huge initiative, and we’re an enormous firm, so it’s a sturdy choice making course of with a number of dialogue.”

Probed on the sort of demographic Amazon needs to hone in on and domesticate off the again of their service information evaluation, Ottinger says: “Youthful and feminine audiences.” He names The Thought of You, which launched in March with Anne Hathaway and Nicholas Galitzine, as an enormous indicator of the ripe soil in feminine audiences and female-led tales. “The Thought of You labored extremely effectively for us, so we’re creating that house fairly a bit,” he mentioned. “The Summer season I Turned Fairly, too, is an effective instance.”

“The youthful viewers is the toughest one to catch,” he continues. “We all know that they’re spending rather a lot [of time] on TikTok and YouTube. How will we catch them in our service? So we’re making an actual effort to make programming that’s actually related for youthful audiences as effectively, in order that product can discover a dwelling someplace abroad.”

The corporate can also be pushing onerous on its native originals, producing round 120 native collection and films a 12 months throughout all territories. “These reveals, they’re performing very effectively on our service, they usually’re extremely focused for these dwelling international locations,” Ottinger says. “One of many issues that’s been crucial for us on this means of broadening our distribution technique is basically listening to our shoppers, and we we completely say to them: ‘Inform us what you need, after which we’ll see if we will clear it, if it is sensible to clear it.’ So we’ve accomplished a number of that, and what we hear rather a lot is: ‘Native originals.’ And in order that’s an enormous push for us proper now, bringing our native unique content material to market. We’re doing a ton of labor internally on that proper now.”

Entertainment

See the Tag Heuer Watch That’s a Major Plot Point

[This story contains spoilers from Prime Video‘s film The Idea Of You.]

Within the new romantic film The Concept of You, Nicholas Galitzine — enjoying Hayes Campbell, a One Route-like lead singer of a boy band — falls exhausting for Anne Hathaway‘s artwork gallery proprietor character, Solène.

Over the course of the brand new couple’s relationship ups and downs, a watch performs a surprisingly distinguished function, turning into a serious plot level within the movie.

Early on, after Solène — a single mother who’s greater than a decade older than Hayes — tells him, “I can’t do that. Since you’re you and I’m me and we simply don’t match,” the lovestruck singer surreptitiously leaves the watch he’s sporting on a desk in her home earlier than he departs. “We’ll see,” he says.

From there on out, the watch is typically worn by her (when issues are going nicely) after which at different instances by him (often when issues aren’t figuring out between them.) Through the good instances, it turns into a type of talisman, signifying the couple’s connection. “Nicely, I feel it seems lots higher on you,” says Hayes in a single scene the place Solène is sporting it.

As The Concept of You prop stylist Karen Neasi describes it, “The primary second you understand the watch isn’t simply an adjunct is the scene the place Hayes takes it off his wrist and leaves it at Solène’s home to create a purpose for her to need to see him once more.” From then on, Neasi says that the watch, “turned its personal entity — basically one other character within the movie and intrinsically a part of their love story. Because the viewer you may glean the standing of their relationship.”

Nicholas Galitzine and Anne Hathaway (sporting a TAG Heuer Carrera) in The Concept of You.

Courtesy of Prime Video

So what watch is it? The timepiece is a glossy traditional, the TAG Heuer Carrera, a 39mm mannequin in metal with a brushed silver sunray dial and matching metal bracelet that appears nice on each Hathaway and Galitzine.

Based on TAG Heuer, it was not a paid product placement; the Carrera timepiece gained its supporting function within the movie fortuitously. The movie relies on the unique e-book of the identical title by Robinne Lee, who wrote that Hayes’ watch was a TAG Heuer Carrera.

Nevertheless, as Neasi instructed GQ this week, the manufacturing thought of giving the prop function to a timepiece from one other firm. Based on GQ, she rejected “a unique watch model that was initially purported to have star billing — however wasn’t fairly as much as her requirements. These unique items have been ‘not enticing, not cool, previous man watches,’” in response to Neasi, who then reached out to TAG Heuer about getting the Carrera for the movie.

TAG Heuer Carrera with brushed silver sunray dial.
Courtesy of TAG Heuer

TAG Heuer Carrera Three-Hand Date Watch

Sharp-eyed timepiece lovers additionally spied that the watch that Hathaway’s character wears earlier than placing on Hayes’ TAG Heuer is an IWC Da Vinci Automated Moon Part 36 in gold. However it barely will get quite a lot of seconds of screentime in comparison with the TAG Heuer.

Provides Neasi of the Carrera, “The watch took on a lifetime of its personal. As a prop stylist, it’s so gratifying to see how an adjunct can transcend being merely a prop, and find yourself wielding large energy inside the storyline.”

Nicholas Galitzine wore the identical TAG Heuer Carrera Date seen in The Concept of You to the movie’s New York premiere on April 29, 2024.

Cindy Ord/Getty Photos

TAG Heuer — whose model ambassadors embrace Ryan Gosling (who wears a Carrera Chronograph within the new movie The Fall Man), Patrick Dempsey and Alexandra Daddario — has debuted quite a lot of cool new watches in current weeks, together with a just-released collaboration with sizzling style model Kith and an sudden haute horologie stunner proven at Watches & Wonders, a Monaco Break up-Seconds Chronograph in titanium that goes for $138,000.