At UK beer and music festivals all year long, pints of beer are bought of their hundreds. Attendees anticipate a dependable provide of chilly beer to all the time be obtainable. Having fun with a pint or two at such occasions is taken into account “a part of the expertise”, in spite of everything.

Employed moveable air con items provided by a specialist at pageant websites present an answer to protecting beer saved in momentary beer cellars (after which served) on the proper temperature.

Beer demand at festivals is rising

The variety of bars and beer tents at festivals akin to T within the Park, Hop Farm and Glastonbury, will increase yearly in response to rising demand.

On prime of entrance charges, and catering and merchandising income, beer gross sales can add an enormous quantity to the general takings from a pageant; so it’s important that the beer is stored cool. A pageant that forges an unwelcome repute for promoting “heat beer” (or ale or cider) will inevitably obtain adverse press, which may affect upon attendance ranges within the following years.

With most festivals going down in open fields, or in rural areas the place there are maybe a handful of buildings and fundamental facilities, employed moveable air con items are briefly used to retailer beer at a adequate temperature. And though, proper now, subsequent summer time appears a very long time away, pageant organisers and promoters are already planning their occasions, with cell air conditioning rent being excessive on their “must-arrange” checklists.

Extra about festivals

The pageant calendar for 2012 actually is taking form with beer festivals and music occasions akin to Glastonbury, Studying, Isle of Wight, Leeds, The V Pageant, Rockness and The Misplaced Weekend – a brand-new pageant for subsequent yr (to call just a few). All of those festivals would require rented air conditioning from an air conditioning rent specialist; ideally one with expertise in supplying leased air conditioning items to festivals, positioning the items appropriately on website, setting them up, and getting them to work on the proper temperature management setting.

Excellent temperatures for beers

It’s a widespread fable that English beer ought to be served at room temperature – and in an outside atmosphere, that doesn’t imply quite a bit anyway. A standard beer is finest served at cellar temperature, which is 12-14 levels Celsius. Room temperature is 21 levels Celsius. However as out of doors summer time festivals can typically happen below scorching sunshine, storing and serving beer at a decrease temperature could also be required at some large-scale stay occasions. The general public’s style buds are additionally extra accustomed to decrease temperature for lagers and pale ales: it’s fairly widespread to serve these at between 7-10 levels.

That stated, an skilled air conditioning rent specialist will know that storing beer at too low a temperature may end in ice crystals forming within the liquid. As soon as the crystals soften, the beer can grow to be lifeless, unappetising and subsequently unsalable.

It’s important, then, {that a} specialist installs and units up the precise fashions (when it comes to dimension and output capability), and in addition items which have wonderful temperature-setting controls. A specialist may also have depots nationwide stocked with a full vary of recent cell items (of all sizes and capacities), and they’re going to know precisely which items are most applicable for out of doors occasion purposes.

Generally, beer gross sales are the one income

Though the most important and the very best festivals in Britain every summer time present a revenue, others are solely reliant on alcohol gross sales for this; income from tickets gross sales, catering and merchandising, and so on. might be swallowed up by the sheer expense of placing the pageant on and selling it.

And so with the takings behind the bar(s) being the one return at some out of doors occasions, this makes guaranteeing the beer, ale and cider on supply being at simply the precise temperature for attendees much more essential; therefore the clamour from pageant organisers annually to safe the companies of the very best moveable air conditioning rent corporations within the nation in the course of the pageant season.