The fast enhance of digital turnover in Greece continued in 2021 after the big enhance noticed in 2020 as a result of pandemic with increasingly shoppers shopping for for the primary time services on-line.

Prevailing causes for utilizing the Web

The three most prevalent the explanation why Greeks use the web are social media, e mail and on-line purchasing. Within the 1st half of 2021 there was a big enhance in on-line purchasing in comparison with the 2nd half of 2019, with the rise reaching 22%. There’s a shift of Greek shoppers in direction of e-commerce.

Web use by age group

94% of Greeks are energetic web customers. Though Greeks as much as 44 years outdated are all web customers, the pandemic has accelerated the penetration of older age teams on the Web with 76% of the 65-74 years outdated now being energetic web customers, a rise of 23% within the final 2 years.

Social Media

Fb is the preferred via social networking, adopted by Messenger and Viber. New Instagram accounts have elevated, overtaking YouTube. TikTok is the media with the biggest enhance within the 1st half of 2021 in comparison with the 2nd half of 2020 with a rise of 43%.

The evolution of digital markets in Greece

Greeks are rising as champions in Europe in how shortly they embrace on-line purchasing. Indicative is the survey of the Pricefox.gr and Focus Bari for 2021 in Greece on the belief that Greek shoppers place on the web for his or her purchases.

Greeks purchase dozens of services. Garments, Footwear, Electronics, Digital Units and Cosmetics, are the commonest classes of digital transactions. With the classes that present a big enhance to be digital units (+61%) and home goods in addition to furnishings (+40%).

How a lot Greeks spend on their e-cart

On the 6-month stage, Greek shoppers on common nearly doubled the quantity they spend on-line from 473 euros in 2020 to 806 euros in 2021. Ages 35-44 have the biggest digital cart on common on a six-month foundation at 944 euros.

How Greeks pay on-line

Money fee on receipt and debit playing cards are by far the commonest fee strategies. Money funds elevated considerably (+18%) returning to first place however very near the debit playing cards that observe. Different fee strategies see a rise in financial institution transfers and Viva Pockets funds (+50%).

Digital transactions in insurance coverage merchandise

After a rise within the 1st half of 2020 (+112%), the share of shoppers who purchased insurance coverage merchandise on-line, has remained nearly steady at 10.8%.

Analyzing the profile of shoppers who purchased insurance coverage on-line, it seems that 33% of them (1 in 3) made a couple of on-line insurance coverage buy through the 1st half of 2021. Customers who purchase safety on-line are extra conversant in on-line transactions altogether.Additionally, the web cart of those that purchase insurance coverage on-line is far greater than those that don’t purchase on-line insurance coverage, with the previous spending a median of 1293 per semester in comparison with 806 euros.

As well as, those that purchase safety on-line make extra on-line transactions (29 versus 21) over the course of a semester than those that don’t take into consideration on-line safety.

Automotive insurance coverage on-line

Though in Greece the share of shoppers who purchase automobile insurance coverage on-line is decrease than the European common, we word that increasingly Greeks perceive that on the web you can’t solely purchase at the perfect value, but additionally obtain a wonderful stage of service which is a precedence within the companies buy. Greece, solely nearly 11% of Greeks purchase their insurance coverage on-line and about half of them use search platforms to match market costs. Many individuals nonetheless have no idea that they will save as much as 40% every year on the identical automobile insurance coverage bundle by profiting from the comparability of market gives. Customers via the web value comparability platforms for automobile insurance coverage could make the bundle with the protection they need on-line, examine your entire insurance coverage market and pay their automobile insurance coverage even with interest-free month-to-month installments.