A typical college pupil earlier than COVID-19 hit, Jim paid his payments as a full-time worker of Tiger Air. Sadly, like many others within the airline business, he was among the many first to lose his job after the pandemic started. Discovering refuge within the well-liked TikTok app, he gained consideration for his impressions and comedic movies – specifically that of ‘Kath Day-Evening’ from the tv present Kath and Kim, together with authentic sketches and made-up characters like Denise from his ‘Corona-Virus-Hotline’ movies.

His knack for connecting along with his viewers on an emotional but humorous and reflective degree garnered him a powerful following. Skyrocketing from 0 to 135K followers in only a few months, Jim has made new strides as a next-gen influencer. A rising pattern we are able to anticipate in 2020.

How Efficient are TikTok’s Influencers?

Jim already had a longtime following on Instagram, 20K sturdy. Nonetheless chatting with him, he mentioned his TikTok following was a completely new expertise in contrast to something he had ever seen. His rising fame is startling. Followers cease him for selfies and photos when he’s out on the road and even mother and father will introduce their shy children to him at buying centres.

He’s additionally had a large uptick in fan mail. A rise so huge, he needed to create a brand new electronic mail account simply to host them. Each time he’s had a second to answer to his keen fan mail, he discovered that the majority messages have been from individuals who needed to let him know simply how a lot they relate to him. Manufacturers are actually leaping on the probability to work with him and he’s reviewing brokers as we converse. However this begs the questions, will his new followers actually take into account his model ideas of their purchases? Sure, we imagine so.

TikTok and Instagram’s promoting appear worlds aside. Manufacturers are searching for influencers who can so discretely and naturally inject merchandise into their content material that you’d by no means even discover, not to mention suspect it was an commercial or product placement. They need content material that’s simple and easily entertaining.

I imagine the distinction we’re seeing with Tiktok in comparison with Instagram is the power to indicate creativity in a manner that we don’t normally get to entry to. Those that present persona versus simply trying good in entrance of a digicam, appear to be popping out on high as relatable and well-liked content material creators.

TikTok Throughout & After COVID-19

The COVID-19 pandemic has accelerated the adoption of social media apps, TikTok, after all, was among the many most downloaded apps. Within the first 23 days of March, TikTok’s world income was up by 10% and downloads have been up by 12%. It’s not solely the 16 to 24 demographic TikTok is thought for nonetheless, older shoppers are additionally participating with the app, 50% of customers in 2020 have been really over 34. That is excellent news for the longevity of TikTok, youthful shoppers are normally the primary to undertake new applied sciences, however as soon as older shoppers be part of the promote it turns into far more highly effective.

TikTok’s Potential in Australia

As Jim’s case highlighted, whereas TikTok expands into the worldwide market Australia isn’t any exception. Main 2020’s new Sydney primarily based workplace is former Google govt Lee Hunter, a long-standing skilled within the tech world. He has made his pleasure for becoming a member of the budding Australian TikTok group recognized, particularly within the unsure occasions of COVID-19 the place creators and shoppers alike have discovered solace within the app.

That is promising information for the way forward for TikTok in Australia, over 90% of customers have interaction with TikTok a number of occasions a day whereas averaging about 52 minutes a day on the app. To drive the purpose residence, TikTok already boasts 1.6 Million Australian customers, a considerable and rising quantity. As Lee Hunter indicated, the Australian TikTok HQ is seeking to type profitable partnerships between influencers and types. Now could be the time to start planning how these up and coming influencers can be utilized to leverage a brand new period of Australian promoting.

The favorite accounts in The Likes Of You workplace? @tabithashirleyrose @samathadrew1 @theinspiredunemplyed @jimrossington

We’re excited to see what different native manufacturers becoming a member of the TikTok practice. As a result of in the event that they don’t, relaxation assured their rivals will.