Warner Bros. Discovery has revealed its long-anticipated launch date for Max in a slew of markets throughout Asia. The media firm mentioned Tuesday that the streaming service will go reside on Nov. 19 in Indonesia, Malaysia, Philippines, Singapore, Thailand, Taiwan and Hong Kong. WBD mentioned the platform might be provided in a spread of plans — together with a lower-cost mobile-only tier focusing on Southeast Asia — with pricing particulars to range by nation and supplier.
WBD has lengthy operated a standalone HBO Go streaming service in elements of East Asia, however the Max providing will supplant that platform with each superior know-how and a bigger content material library.
“We’re thrilled to convey Max to extra shoppers in Asia,” mentioned JB Perrette, CEO and president of worldwide streaming & video games at WBD. “Max brings collectively unparalleled high quality content material from iconic manufacturers like HBO, Discovery, the DC Universe, Harry Potter, AFN, and Cartoon Community, in addition to Hollywood blockbusters multi functional place.”
Following earlier rollouts in North America, Latin America and Europe, the Southeast Asia launches convey Max’s attain to 72 markets. The Asia-Pacific is the final main area the service has but to totally faucet. WBD says additional launches in Asia are in retailer for 2025.
Added James Gibbons, WBD’s president for APAC: “Warner Bros. Discovery has lengthy entertained followers throughout Asia Pacific with culture-defining content material from powerhouse manufacturers. For the primary time, this programming might be out there in a brand-new streaming app for regional audiences, with Max combining unimaginable breadth and depth and a best-in-class viewing expertise.”
Gibbons teased WBD’s streaming ambitions for the area whereas attending the APOS media convention in Bali, Indonesia in September. Delivering a keynote on the occasion, Gibbons forecasted the approaching SE Asia rollout, whereas additionally noting that Australian shoppers ought to count on Max to launch down beneath within the first half of 2025.