RIO DE JANEIRO (CelebrityAccess) – Warner Music Brazil has introduced a collection of adjustments designed to turbocharge its presence throughout a spread of the nation’s various home genres. The strikes are an announcement of intent as the corporate appears to be like to develop its presence on the planet’s ninth-largest recorded music market.

Leila Oliveira, President of Warner Music Brazil, has made two strategic hires to strengthen her management crew. Tatiana Cantinho will be a part of as Common Supervisor, and Mariana Frensel might be named Director of Advertising. They may begin their roles instantly and be based mostly within the firm’s Rio de Janeiro headquarters.

Cantinho has greater than 20 years of business expertise. She beforehand labored in regional roles at Sony Music earlier than transferring to the main impartial label Som Livre after which establishing her personal music firm, Stamina Musical, in 2022.

Frensel takes up her position after working at on-line relationship large Match Group for the final eight years, most lately as Director of Income and Development, New Verticals. The transfer is a homecoming for Frensel, who was the Worldwide Label Supervisor for Warner Music Brazil between 2011 and 2015.

On the similar time, the corporate is reorganizing its A&R and Advertising departments to raised serve key home genres, specializing in sertanejo, forró, samba, funk and concrete music. Marcos Kilzer, who at the moment serves as A&R director, will proceed to guide the A&R crew and work carefully with Cantinho.

Thiago Abreu will report on to Oliveira and head a brand new Inventive Companies crew. The crew will assist the advertising and marketing and A&R groups whereas additionally working carefully on particular model partnerships and reside music tasks.

The strikes are the most recent adjustments Oliveira has made since she grew to become the primary feminine label head in Brazil in 2022. Earlier this yr, she labored with colleagues at Warner Chappell Music and ADA Brazil to launch the Warner Music Area, a brand new firm headquarters within the Barra da Tijuca space of Rio de Janeiro. The house is dwelling to numerous inventive areas, together with studios, lounges, workstations, an acoustic efficiency stage, and an occasion space.

Simply final month, ADA Brazil and Warner Music Brazil introduced an funding within the Sua Música group, which owns the most important Brazilian music platform and the Sua Música digital distributor. The funding partnered ADA Brazil and Warner Music Brazil with Sua Música, enabling the businesses to mix their efforts in growing regional artists and songwriters. The deal typified the shut working relationship between Warner Music Brazil and ADA, Warner Music Group’s impartial distribution and label companies arm.

Cantinho says: “Warner Music Brazil is reinventing the report firm’s position in our quickly altering business. We must be extra nimble than ever in the case of connecting artists with followers and constructing a wave of assist for our expertise that may be changed into a sustainable profession. Music can journey additional and sooner than ever, and we need to assist artists from completely different backgrounds take their place on the centre stage.”

Frensel provides: “I’m tremendous happy to be returning to Warner Music at this key second in its growth. Leila has a imaginative and prescient for a way a contemporary music firm ought to evolve, and the significance of artist narratives is on the coronary heart of it. I need to carry my expertise to bear as our new genre-focused groups get to work supporting Brazil’s most vibrant expertise.”

Oliveira feedback: “It is a key second for Warner Music Brazil. The arrival of Tatiana and Mariana strengthens my management crew, and collectively, we’ll rewrite the foundations about how the business operates right here. Our new genre-specific groups imply that we’ll be capable to serve artists tremendous higher than ever and assist all forms of Brazilian expertise join with followers right here and around the globe.”

Alejandro Duque, President of Warner Music Latin America, concludes: “As we elevate our regional strategy to be nearer to our international management, increasing our presence in Brazil, the world’s ninth-largest music market, is essential to the corporate’s progress. We’ve at all times had a powerful presence within the nation, however we all know we have to do extra to assist its various musical genres. Leila’s game-changing plan will see us laser-focused on key genres throughout this enormous music market, and I’m excited for the subsequent chapter in Warner Music Brazil’s growth.”

Warner Music Brazil is dwelling to a variety of artists, together with IZA, Pedro Sampaio, Ferrugem, MC Hariel, MC Ryan SP, Kayblack, MC IG, MC Don Juan, Azzy, Marvvila, Thiago Freitas, US Agroboy, João Bosco & Vinícius, and Clayton & Romario.

In keeping with the most recent IFPI figures, Brazil is the ninth-largest recorded music market on the planet. It’s valued at US$573.6 million and grew 13.39% final yr. The market is digitally pushed, with 87.1% of business revenues coming from streaming channels.