The administration and manufacturing firm 3 Arts Leisure is increasing into sports activities, buying A&A Administration in a big deal for the Lionsgate-controlled firm.
A&A’s purchasers embody Kansas Metropolis Chiefs star Travis Kelce (in addition to the New Heights podcast, which he co-hosts with brother Jason Kelce), Cleveland browns star Denzel Ward, NBA star Jonathan Kuminga, and mannequin and TV host Camille Kostek, amongst others.
The agency was based in 2011 by brothers Aaron and André Eanes to assist athletes navigate their careers on and off the sphere, significantly with sports activities stars turning into among the many most well-known individuals on the planet.
“Athletes are not outlined solely by their efficiency; they’re shaping tradition, launching companies, and constructing manufacturers that resonate far past the world of sports activities,” mentioned 3 Arts Leisure co-CEOs Brian Weinstein and Michael Rotenberg in a press release. “Aaron and André possess a novel understanding of the evolution of the leisure trade, converging sports activities, tradition, and entrepreneurship. Their expertise shaping careers provides invaluable perspective as we develop new relationships. Combining their crew with our deep relationships and movie and tv manufacturing experience, 3 Arts Leisure goals to proceed its development because the main expertise administration and manufacturing agency and the accomplice of selection for the athletes and entertainers who form our tradition in the present day.”
3 Arts purchasers embody Rob McElhenney, Tina Fey and Mike Decide, and it has produced reveals like It’s All the time Sunny in Philadelphia, The Mindy Challenge and Welcome to Wrexham, amongst others. Lionsgate acquired a majority stake within the agency again in 2018.
“Athletes and expertise in the present day are greater than only one factor—they’re entrepreneurs, manufacturers, and leaders,” mentioned Aaron Eanes. “3 Arts’ experience in expertise administration and manufacturing, mixed with our experience in model constructing and sports activities, provides our purchasers the sources and steering they should thrive in in the present day’s altering market. Collectively, our shared imaginative and prescient is to empower expertise to maximise their impression, wherever their ambitions take them.”
“3 Arts is the appropriate accomplice for us as a result of they share our dedication to nurturing expertise and unleashing creativity,” added André Eanes. “The agency’s monitor report in representing top-tier artists and storytellers and their world sources and popularity provides our crew the perfect platform to innovate and develop new alternatives for our purchasers.”