Adam Levine, Wife Behati Prinsloo’s Calirosa Tequila Acquired by Amass

Elevate your glasses! Adam Levine and Behati Prinsloo’s tequila model, Calirosa Tequila, has been acquired by Amass Manufacturers Group, a number one firm within the alcohol world.

The Maroon 5 frontman and the Victoria’s Secret mannequin first partnered with the Actual Household, which has been producing tequila since 1942, in 2021 to craft Calirosa. The model mentioned the handcrafted tequilas with distinct taste profiles are identified to embody Mexico’s heritage and wonder with its wealthy components and consuming the booze is described as experiencing the “true style of Mexico.”

The ultimate step of their creation is a novel barrel growing old course of. “Our tequila is aged in our prized purple wine barrels. Our barrels are sourced from among the most esteemed wineries California has to supply, leading to Calirosa’s signature glow,” in keeping with their web site.

Utilizing the wine barrels, slightly than the normal whiskey containers, provides the rosa tequila the recognizable pinkish hue.

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“We’re happy with what Calirosa has achieved so far, and we consider that becoming a member of forces with Amass Manufacturers Group will allow us to unlock even higher alternatives for our model,” Levine and Prinsloo, who’ve been married for 10 years and share three youngsters, mentioned in a press release. “Collectively, we stay up for persevering with our journey of crafting superior tequilas and sharing them with the world.”

Amass Manufacturers Group’s different manufacturers additionally embrace Amass Botanics, Gem & Bolt Mezcal, Good Twin, Summer time Water, Pure Retailers, ABG Wines and Child Vodka in addition to a partnership with Katy Perry’s De Soi.

“We’re thrilled to welcome Calirosa Tequila into the Amass Manufacturers Group household,” Mark Lynn, CEO of Amass Manufacturers Group, wrote in a press release. “Calirosa’s dedication to crafting excellent tequilas completely enhances our current portfolio, and we’re excited to leverage our mixed experience to additional elevate the model and convey its top-tier merchandise to much more customers around the globe.”

When Levine, 45, and Prinsloo, 36, first partnered with the Actual Household to create Calirosa, the “Payphone” singer took to social media to share the thrilling information.

“Calirosa Tequila is greater than a partnership,” Levine wrote by way of Instagram on the time. “It’s a bridge between two households within the hopes of bringing one thing really particular into {the marketplace} to be loved for generations to come back. Salud!!!!!!!” Prinsloo commented: “Right here we gooooooo!!!! I’m so excited.”