Alison Brie on Her Macy’s Campaign, Favorite Last-Minute Holiday Gifts

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Alison Brie has a festive new function as a strolling, speaking vacation reward information for Macy’s.

The self-professed last-minute shopper tells The Hollywood Reporter that changing into the face of the division retailer’s 2024 vacation advert marketing campaign “felt actually natural. I purchased a few of my first make-up within the magnificence division,” Brie says. “I like to enter the shop, it’s cohesive; it’s a one-stop store and that’s so useful for me. I don’t must device throughout Los Angeles to have the ability to get one thing for everybody.”

The Los Angeles-raised actress — at the moment starring in Apple TV’s Apples By no means Fall — recollects shopping the historic Macy’s retailer on Lake Avenue in Pasadena “in highschool getting Calvin Klein’s CK One with my boyfriend with my very own cash.”

Amongst her key obligations for Macy’s? “I’m bringing my entire household to New York to chop the ribbon and watch the Macy’s Thanksgiving Day parade in particular person,” says Brie. “I like the parade, it’s iconic. It’s actually as a result of I’m an actual huge Peanuts fan, so I at all times search for the Snoopy balloon.”

Embodying an professional gift-giver for the retailer’s marketing campaign was simpler mentioned than completed, says Brie. “I begin pondering of vacation procuring now, then procrastinate,” she jokes. “I feel it’s exhausting to be inventive as a result of my dad and mom ask for a similar factor yearly and I’m at all times shopping for them that sweater and that button-down shirt and so they can’t consider the rest, so it’s good to have one thing like a present information [for new ideas].”

She continues, “One other factor concerning the marketing campaign that’s cool is considering what the items we get for individuals say to these individuals. As a result of items actually are how we present affection, they inform how nicely we all know [our loved ones]. The enjoyment of giving items to individuals — nothing feels higher than nailing it and giving individuals a present they actually love.”

Brie provides that her go-to items embody Hugo Boss cologne for her dad and glowing jewellery for her mother. Different crowd-pleasers are silk sleep masks and pillowcases, “or some form of Uggs, there’s at all times a brand new Ugg!”

The Macy’s vacation information consists of items for several types of recipients and budgets, in addition to fashionable picks for all of these winter soirées. “A part of this marketing campaign additionally addresses how the reward information will help individuals with issues for themselves. The vacation season is busy — you’re internet hosting vacation events, you’re attending them. I like that this marketing campaign is all angles,” she provides.

“Recently, I’ve been desirous to get my mother issues which can be stimulating collagen or a terrific face masks, as a result of it’s enjoyable to purchase individuals issues that they wouldn’t purchase for themselves.” That features luxe skin-care instruments: “I like a microcurrent and nanocurrent gadget. I like the ZIIP, however there’s plenty of variations of this, like NuFace. The Jillian Dempsey vibrating gold bar — aren’t all of us into lymphatic drainage?”

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A number of the favourite items she’s acquired? “In center faculty, my favourite reward I ever acquired was a lava lamp the ‘90s have been attempting to be the ‘70s.”

The 41-year-old Glow star will play the evil witch Evil-Lyn reverse of Nicholas Galitzine’s He-Man within the upcoming Masters of the Universe, set to be launched in theaters worldwide on June 5, 2026. “Actors at all times say that villains have essentially the most enjoyable, and that’s most likely true,” says Brie. “I’ve performed morally compromised individuals however not a very deliciously sinister evil villain. I’ve been attempting to manifest enjoying a villain in a superhero film, and [this is] answering that decision for me.”

She continues, “I learn the script and I feel it’s actually intelligent. It has a very nice tackle He-Man, and Nick Galitzine is admittedly proficient. These are the explanations I mentioned sure.”

Of the unique Nineteen Eighties animated sequence, “I undoubtedly bear in mind it being on, and I went again and began watching it once more. It’s a lot funnier than I bear in mind. Evil-Lyn and Skeletor have a contentious relationship,” one which she’s excited to discover onscreen, she says.

Macy’s will unveil the lineup of its annual Thanksgiving parade on Nov. 1. The float-filled festivities happen on Nov. 28 in New York and can air stay on NBC and stream on Peacock. “I don’t have any intel, however I belief Macy’s will placed on an excellent present.”

As for what’s on her checklist this yr. “Yearly I ask for actually fluffy, fuzzy socks. I may by no means have sufficient,” she explains.

Beneath, store a few of Brie’s reward picks and see the complete Macy’s vacation information right here. (It’s value noting that the retailer’s Buddies & Household sale consists of as much as 30 % off choose gadgets by means of Nov. 4 with code FRIEND, amongst different offers.)

Ugg Ladies’s Tasman Slippers

Hugo by Hugo Boss Eau de Toilette Spray

Slip Pure Silk Contour Sleep Masks

Blissy 22-Momme Silk Pillowcase

$81.90 and up $117 and up