Fandango veteran Stephanie Terifay has been tapped to assist AMC Theatres construct out its new film distribution enterprise following the record-shattering success of Taylor Swift’s Eras Tour tour and Renaissance: A Movie By Beyoncé.
Terifay’s title is vice chairman, distribution. Within the newly created position, she’ll be liable for working with the music trade to develop different tasks, provide you with personalized distribution methods and advertising and marketing campaigns designed to optimize fan engagement.
In a twinned transfer, AMC’s fledgling distribution enterprise — headed up by Nikkole Denson-Randolph — has promoted Kevin Arnold to vp of programming promotions & partnerships, efficient instantly. The mandate for all three execs is to convey extra main music artists to the massive display screen through AMC Theatres Distribution.
Final 12 months, Hollywood was caught off guard when Swift’s staff bypassed the Hollywood studio system and employed AMC because the movie’s distributor. It was just about remarkable for movie show operators to play the position of a distributor, however The Eras Tour grossed $261.6 million globally, and Beyoncé rapidly adopted go well with along with her personal movie that grossed $43.9 million domestically.
At Fandango, Terifay led the built-in advertising and marketing staff and labored carefully with Hollywood studios, impartial distributors, theatrical exhibitors, and model companions to drive shopper consciousness and ticket gross sales. Previous to Fandango, she led associate advertising and marketing for manufacturers together with like Sundance Institute, Movie Unbiased, Make-A-Want Basis, the Los Angeles Clippers and The Cosmopolitan of Las Vegas.
“The outstanding success of AMC Theatres Distribution final Fall opened an thrilling new enterprise for AMC, and we’re thrilled to have Stephanie Terifay’s experience and enthusiasm construct upon the good management of Nikkole Denson-Randolph,” AMC Chief Content material Officer Elizabeth Frank mentioned in assertion.