If you are going to buy an independently reviewed services or products by way of a hyperlink on our web site, The Hollywood Reporter might obtain an affiliate fee.
On Might 28, e.l.f. introduced its $1 billion acquisition of Hailey Bieber‘s magnificence model, Rhode. The sale factors on to the founder’s good advertising technique and unmatched social media engagement, as this blockbuster deal comes simply three years after Rhode first hit the market.
In June 2022, Rhode launched with a trio of merchandise: the Peptide Glazing Fluid ($32), Barrier Restore Cream ($32) and Peptide Lip Therapy ($18), three formulation which have undoubtedly retained their cult standing. In September 2023, the lineup grew from simply skincare into make-up, marked by the drop of Rhode’s Peptide Lip Tint ($18), a pigmented model of the model’s OG lip product.
Since then, viral releases have included the Pocket Blush ($24), with fan-favorite shade Sprinkle promoting out on-line in beneath 20 minutes in August 2024 (it has since been restocked), and most not too long ago, Rhode’s Peptide Lip Form ($24), accompanied by a January 2025 Tate McRae-led marketing campaign.
However out of all of the merchandise in Bieber’s curated assortment, there’s one which simply doesn’t appear to get sufficient buzz: the Barrier Butter ($22-$38). After all, because it’s Rhode, in no way is it completely unknown — however after in depth firsthand use, it’s protected to say individuals are not speaking about it sufficient. In any respect.
What makes Barrier Butter so good is its capability to supply unmatched hydration with out the heaviness of different evening lotions available on the market. Whereas meant for night use, the distinctive formulation lays seamlessly beneath make-up, making it completely fitted to mornings as nicely. Plus, the sub-$40 price ticket is equally exceptional, particularly with 2025’s rising magnificence prices.
Rhode Barrier Butter The Intensive Moisture Balm
Working in a single day to ship ultra-hydrated, glowing pores and skin by morning, the product helps strengthen the pores and skin barrier and seal in moisture for as much as 24 hours. Outcomes transcend the short-term: The substances in Barrier Butter assist extra toned, plump pores and skin over time. Apply it to the face, the entire physique or as a spot therapy on any dry areas together with palms, elbows and knees.
Barrier Butter is at present out there in two sizes at rhodeskin.com, however as a part of Rhode’s growth, the product is about to launch in Sephora later this yr.