The Cannes movie market, the Marché du Movie, is becoming a member of forces with the Shopper Expertise Affiliation (CTA), producer of tech commerce present CES, for a brand new award to honor groundbreaking developments within the know-how of filmmaking and distribution. The initiative is introduced in partnership with Cannes Subsequent, the innovation-focused program of the Marché.
Titled Filmmaking & Distribution – in partnership with Cannes Subsequent, the award will acknowledge firms, startups, entrepreneurs, and filmmakers whose applied sciences are reshaping how movies are produced, financed, and distributed. Eligible improvements span a variety of areas, together with generative AI instruments for screenwriting and voice synthesis, digital manufacturing, post-production software program and gear, in addition to next-generation streaming platforms.
The brand new class is meant to highlight instruments that help inventive expertise and trade professionals throughout the filmmaking worth chain. It marks the primary time the CES Innovation Awards will particularly honor developments in cinema and distribution know-how.
“On the Marché du Movie, we’re dedicated to showcasing improvements that empower creatives, storytellers, and trade professionals, shaping the way forward for cinema,” mentioned Guillaume Esmiol, govt director of the Marché du Movie. “The worldwide repute of CES Innovation Awards makes it the right platform to showcase new applied sciences that improve inventive expression and unlock new enterprise alternatives for the movie trade.”
“This award showcases how creators in movie can use tech to unlock new worlds,” added Gary Shapiro, CEO of CTA and Vice Chair of CES. “We’re thrilled to accomplice with Cannes Subsequent and acknowledge the neighborhood of innovators who’re remodeling the movie trade as we all know it.”
A world jury, appointed by each the Marché du Movie and the CTA, will choose the successful entries. Submissions for CES 2026, together with this new award, open in June. The CES, held yearly in Las Vegas, is among the largest and most influential tech occasions globally. The 2026 version runs January 6-9. The Cannes movie market runs by means of Might 21.