International expertise, leisure, sports activities and advisory firm United Expertise Company (UTA) has appointed accomplice Darnell Strom as its head of UTA’s U.Okay. workplace in London. The manager has expertise in politics, together with previous work with Presidents Invoice Clinton and Barack Obama. At UTA, he has been a key participant for its international technique and has labored throughout enterprise areas, representing such purchasers as Malala Yousafzai, Michaela Coel, Grace Wales Bonner, Jonathan Anderson, i-D Journal, BBC/HBO hit Trade creators Mickey Down and Konrad Kay, Jon Batiste, Karlie Kloss, Jose Andres, Whitney Wolfe Herd, and Alexis Ohanian.
Shifting from L.A. to London, “Strom will oversee UTA’s intensive U.Okay. operation and continued growth into key markets throughout Europe, the Center East, and Africa,” the corporate stated. The newly created position “underscores UTA’s ambition to evolve London into a serious worldwide hub for the corporate,” following its resolution to open a brand new London workplace in 2023 after the acquisition of literary powerhouse Curtis Brown, the ROOF Soccer Company, and consultancy agency MediaLink.
“Strom brings each intensive expertise of working at UTA, alongside deep cross-disciplinary information and a world community of shopper relationships spanning leisure, vogue/luxurious, sports activities, and media,” the agency stated. “His management will concentrate on strengthening integration and connectivity throughout UTA’s European operations, unlocking new enterprise alternatives, and driving progress all through the area.”
Mentioned UTA CEO David Kramer: “This marks an thrilling new chapter for UTA. Darnell has lengthy been a connector throughout departments, industries, and geographies. His deep relationships and inventive imaginative and prescient make him uniquely suited to steer this subsequent part of our worldwide growth.”
Strom stated London is “one of the vital dynamic and inventive markets on the earth, and UTA has solely scratched the floor of what’s potential right here.” He added: “I’m honored to steer our subsequent part of progress working with the unbelievable staff we now have in London, to construct a stronger and extra related UTA throughout London, Europe and past.”
Strom joined UTA in 2019 and beforehand served as head of tradition & commerce. In his new position, he’ll work carefully with UTA’s London groups throughout the agency’s music, creators, model advertising and marketing, comedy, manufacturing arts, and advisory companies models. It will embrace shut collaboration with Curtis Brown Group and ROOF Soccer Company.
Strom started his profession in politics, non-profit work, and social entrepreneurship. He served as director of the chair’s workplace on the 2004 Democratic Nationwide Conference. He was then named the Florida Director of Operations for John Kerry’s presidential marketing campaign. In 2005, Strom served as deputy director of scheduling to former President Invoice Clinton and was subsequently tasked with making a program, the Clinton Basis Millennium Community, which mirrored Clinton’s imaginative and prescient of participating the subsequent era of leaders. Later, he served on President Barack Obama’s White Home Leisure Council.