DETROIT – The Detroit Lions unveiled their new uniforms tonight at Ford Discipline throughout a Lions Loyal Member-exclusive Uniform Reveal offered by Ford. The brand new uniforms come following the success of the Lions 2023 season and convey a mix of the workforce’s fashionable period and the legacy of the historic franchise.
“We’re excited to launch a brand new period of Lions soccer,” stated Detroit Lions President & CEO, Rod Wooden. “Honolulu Blue and Silver has outlined the Detroit Lions for generations and I’m proud that we discovered a approach to proceed to evolve the look with a nod to the previous and a give attention to the longer term. The standard look of our main jerseys mixed with the daring angle of our alternate jerseys seize the essence of Detroit and the multi-generational followers base that helps us.”
The Lions management workforce got down to reestablish Honolulu Blue by working with Nike to undertake a richer tone of the distinctive coloration that harkens again to an earlier period. True silver has additionally made its method again into the uniform, featured in varied outlines and stripe components, in addition to within the workforce’s conventional pant. Outdoors of the standard colours, the workforce can be bringing black again into their uniforms, with a black jersey that includes Honolulu Blue lettering encased in a silver define and an all-black alternate pant possibility.
Impressed partly by Ford’s reimagination of the Bronco, the SUV served as a muse for the workforce in taking a traditional look and making a sharper interpretation for the fashionable period. The Lions and Nike Design teamed up on their new main jersey to create a contemporary take of the uniforms worn by the early 90s groups. The striping throughout varied items of the uniform had been additionally impressed by the modern design generally seen on the long-lasting Mustang. Rooted in Detroit, the uniforms draw the connection between the workforce and the hardworking, passionate group the Lions signify.
“Ford and the Lions have a wealthy, shared historical past grounded in Detroit heritage,” stated Lisa Materazzo, world chief advertising and marketing officer, Ford Motor Firm. “We’re proud that the Ford Bronco and the long-lasting Mustang served as inspiration for components of their new uniforms and excited to see the Lions after they proudly signify Detroit in Ford Discipline and have a good time our shared ardour for soccer.”
Making use of a contemporary traditional model of the Lions iconic 90s look to the most effective of Nike efficiency know-how, the Nike Vapor Discipline Utility Particular Version (F.U.S.E.) combines light-weight Nike Dri-FIT know-how with a precision match to permit for final efficiency on the sector. Strategically positioned mesh and perforations assist ventilate high-heat areas and supply extra zoned breathability, leading to a uniform that’s two-times extra breathable. Probably the most seen modifications to the uniform are perforations within the physique of the numbers, which offer elevated breathability for gamers.
Different notable modifications seen on the brand new template may be seen within the cowcatcher-shaped mesh collar design and a horizontal seam within the form of a “V” on the higher a part of the jersey, which seems to push the font additional down the chest. The uniform additionally options vertical seams that run from the highest of the jersey to the underside to present it a extra structed match. An improve from the workforce’s earlier Nike Vapor Untouchable uniforms, the F.U.S.E. is 18-percent stronger and 23-percent lighter.
The brand new jersey, in addition to conventional merchandise impressed by the up to date designs, shall be obtainable within the Lions Provide retailer at Ford Discipline and on store.detroitlions.com. Extra info may be discovered right here.
Each main uniforms function all three of the groups’ traditional colours. The jerseys additionally function a patch underneath the within again collar that pays homage to William Clay Ford, the workforce’s longtime proprietor who secured the workforce’s future within the Motor Metropolis. Impressed by Mr. Ford’s traditional type, the patch mimics a customized swimsuit label and makes use of the WCF emblem with iconic stripes above his penned signature. Each main jerseys may be paired with both a silver pant possibility that options blue and white striping down the leg or three unadorned pant choices – silver, blue or white.
House (Main)
The house jersey contains a redefined Honolulu Blue with a traditional white quantity font encased in silver borders and reimagined shoulder striping. The within collar of the jersey is inscribed with “ONE PRIDE,” acknowledging the workforce’s passionate followers that pack Ford Discipline every house recreation.
Street (Main)
The highway jersey presents in traditional white with blue numbers encased in silver outlines and shoulder striping in blue and silver. The within collar of the white jersey is trimmed in Honolulu Blue as a nod to not solely the Lions gritty type of play however an homage to the work ethic that constructed Detroit into an iconic American metropolis. The again of the collar contains a “313” wordmark and for the primary time in workforce historical past, the Lions will put on “DETROIT” throughout their chest on the highway.
Black
The black jersey options blue traditional numbers wrapped in a silver define on a black background and striping in blue and silver on the sleeves. The “LIONS” wordmark will lay throughout the chest and “MOTOR CITY” is inscribed on a blue trim contained in the again coloration. The black jersey may be paired with both an all-black pant or the workforce’s blue pant.
Traditional
The Lions’ closet will proceed to function a traditional uniform as a nod to the late 50s groups that dominated the early period {of professional} soccer. The redefined blue is the one change the workforce made to the traditional uniform as they are going to nonetheless function traditional numbers in silver with no define. The jersey shall be paired with silver stripe-less pants and blue socks.
Main (Blue & white jersey)
The workforce will proceed to put on their traditional silver helmet with the leaping Lion in redefined Honolulu Blue and trimmed in white on the facet of the helmet. The up to date look will function a blue and white stripe that ties to the jersey sleeves. A blue facemask has been launched as an extra reference to early 90s groups. The helmet additionally contains a everlasting helmet sticker that pays homage to William Clay Ford, displaying the traditional WCF mark that includes a pair of iconic Ford stripes on the again left of the helmet.
Alternate (Black jersey)
The workforce’s alternate helmet, which was launched main into the 2023 season, now contains a black leaping Lion trimmed in silver on the matte blue shell. The leaping Lion is complimented by a black and silver stripe the runs the size of the helmet, in addition to a black facemask.
Traditional
The Lions will proceed to embrace their traditional look in an all-silver helmet paired with their traditional jersey. The workforce could have the choice of matching the helmet with a silver facemask or offering some distinction with their new blue facemask.