F1 Star Lando Norris Stars in Tumi’s New Luxury Men’s Travel Campaign

If you buy an independently reviewed services or products by way of a hyperlink on our web site, The Hollywood Reporter could obtain an affiliate fee.

Lando Norris gives a style of the quick life as a System 1 celebrity in Tumi’s latest journey marketing campaign.

The 24-year-old F1 star exhibits off the luxurious journey model’s new Turin assortment ($250 to $1,495) of textured black leather-based backpacks, sling luggage and extra high-performance equipment at an oceanside French chateau. Shot by photographer Emma Panchot and director Arnaud Uyttenhove, the marketing campaign sees Norris carrying the Davine backpack with a view of France’s coast, taking part in bellhop with the enduring 19 Diploma Titanium suitcase and making a pit cease in his customized blue McLaren 765LT Spider with the $1,795 carry-on from the luxurious auto firm’s collab with Tumi.

The brand new Turin line options Tumi’s revamped “T” emblem on belts, wallets, briefcases, tote luggage and toiletry circumstances. The glossy silhouettes are fabricated from Italian leather-based and embody the Tumi Tracer, the model’s complimentary program for monitoring misplaced or stolen objects. Choose items may be personalized with monogramming.

The shoot additionally highlights best-selling items from the journey label’s Alpha X and 19 Diploma Titanium strains, “demonstrating how TUMI stays a continuing in [Norris’] thrilling, unpredictable life,” per the corporate.

“Working with Tumi these previous few years has been an unimaginable expertise, particularly on this new marketing campaign the place the content material feels tremendous private to me,” Norris says in an announcement. “The leather-based Flip items provide an actual premium really feel, which is a pleasant, glossy various to the Tumi McLaren equipment I carry to races.”

The British driver is amongst Tumi’s international ambassadors throughout leisure, together with singers Reneé Rapp and Gracie Abrams, South Korean actress Mun Ka Younger, soccer participant Son Heung-Min, golfers Nelly Korda and Ludvig Åberg and others. The New Jersey-based firm’s baggage and journey gear have been seen with Meghan Markle, Kaia Gerber, Princess Beatrice, Chris Pratt and Tom Hiddleston, to call only a handful.

Under, see extra photographs from the marketing campaign