FOUNDERS OF CHEESE THERAPY LAUNCH FOOD EQUIVALENT OF ‘ETSY’ TO HELP AUSSIE FARMERS AND SMALL BUSINESS

Following 18 months of report gross sales, Australia’s main artisan cheese retailer, Cheese Remedy, is increasing to launch a brand new on-line market described as being the ‘Etsy’ for meals.

Cheese Remedy has a million retailer visits a 12 months and has skilled 2,400 per cent progress in on-line gross sales.

Co-Founders Sam Penny and Helen Shadforth, mentioned Cheese Remedy proved to be a lifeline for cheesemakers and now we’re utilizing our expertise, infrastructure, and advertising and marketing experience to launch a brand new on-line meals vacation spot, Artisans Bend.

“It’s a brand new purchasing expertise the place Australians get to discover and assist producers and the place artisans get to share their passions and tales,” Mr Penny mentioned.

Artisans Bend will formally launch in September whereas greater than 70 artisan producers have already requested to return onboard.

“We’re so excited to be launching this new on-line collective for all Australian rural and regional meals, wine, espresso, condiments, and artisan producers,” Mr Penny mentioned.

Cheese Remedy had 23.4X progress in gross sales income for FY20 and FY21. The net connoisseur hamper enterprise saved Milawa Cheese Co after the bushfires and went on to assist an extra 17 cheesemakers in the course of the pandemic, together with Apostle Whey Cheese, which recorded 52 per cent gross sales progress final monetary 12 months.

“Throughout final 12 months’s pandemic, Cheese Remedy bought two years’ value of cheese in a single month, equating to 2,400 per cent gross sales progress,” Mr Penny mentioned.

Cheese Remedy is partnering with Melbourne-based world know-how firm, Marketplacer to ship the brand new platform.

“Cheese Remedy is a household run enterprise, and we all know most artisan producers are small mum and pop companies, so Artisans Bend is a means for us to assist mentor them and discover a marketplace for their merchandise,” Mr Penny mentioned.

Marketplacer Co-Founder Sam Salter mentioned: We’re thrilled to be part of the Cheese Remedy journey in supporting their mission to see Australia’s conventional makers, usually from small hearth and pandemic-impacted communities, transacting with Australia’s cheese-lovers within the one market.

CASE STUDIES OF BUSINESSES HELPED BY CHEESE THERAPY

SILVER TONGUE FOODS

Kristina Kucan misplaced her ten-year building job throughout final 12 months’s pandemic and started making sourdough lavosh crackers in her kitchen as a pastime. Cheese Remedy created a provide chain for Kristina, who now owns her personal small enterprise.

Silver Tongue Meals’ lavosh crackers are stocked in 130 retail shops and Kristina expects to be promoting 12,000 crackers a month by Christmas.

APOSTLE WHEY CHEESE

Julian and Dianne Bensen had beforehand struggled to promote their Apostle Whey Cheeses past their cellar door in Victoria. After seeing a information story about Cheese Remedy, they reached out to Sam and Cheese Remedy has been promoting their cheeses ever since.

Their produce is now bought throughout Australia. Gross sales progress final monetary 12 months was up 52 per cent.

TARAGO RIVER CHEESE

Tarago River Cheese has fully modified its enterprise technique after dropping all of their airline contracts in addition to a considerable amount of meals service gross sales because of COVID-19.

After partnering with Cheese Remedy, demand for Tarago River Cheese has risen eight per cent, permitting them to extend their product vary.

Extra case research can be found.