Hallmark Media has elevated John Matts to president, in a management change on the firm that operates Hallmark Channel. Matts was most just lately COO of Hallmark Media after becoming a member of as CFO in 2022.
In his new function Matts will oversee promoting gross sales, tradition, distribution, finance, analysis, and strategic insights, and can report back to Hallmark Playing cards CEO Mike Perry. Darren Abbott, Hallmark’s chief model officer and the highest artistic govt on the firm, will proceed in his function, reporting to Perry.
“John’s confirmed management, strategic insights, and deep understanding of our model, enterprise, and the trade make him ideally suited to drive the evolving Hallmark Media enterprise into the long run,” mentioned Perry in an announcement.
As well as, Hallmark Media named Jessica Tasler Noble chief tradition officer, transferring over from Hallmark Product & Retail, and succeeding Sabrina Wiewel, who will now function govt VP of Crayola Studios.