Imax has tapped former Alamo Drafthouse content material exec Heather Morgan as its new head of worldwide distribution.
Morgan, who served as chief content material officer at Alamo Drafthouse Cinemas, replaces Craig Dehmel, who’s stepping down as international distribution chief after 9 years at Imax. And Steve Garrett will proceed as head of home distribution whereas taking up the extra position of head of other content material for Imax.
Morgan, primarily based within the firm’s Playa Vista workplace, will oversee curation of Imax’s content material portfolio throughout its international community and report back to Jonathan Fischer, chief content material officer. “On behalf of Wealthy and everybody at Imax, I need to categorical gratitude and admiration for Craig Dehmel and his contributions to Imax over the course of a deeply transformational time for the corporate — which he leaves in a a lot stronger, extra diversified place,” Fischer stated in an announcement.
Fischer joined Imax in October 2024 from Netflix to supervise the leisure know-how firm’s content material technique round Hollywood tentpoles, worldwide film titles and different diversified content material. Whereas with Alamo Drafthouse, Morgan oversaw movie curation for the exhibitor’s 42 places and 350 screens, and spearheaded distribution agreements and promotional methods, amongst different duties.
She additionally accomplished earlier government stints in content material and programming at Harkins Theatres and AMC Leisure. “Heather has a confirmed means to wield knowledge, creativity, and viewers insights in creating programming methods that resonate with audiences,” Fischer stated. “As demand for the Imax expertise soars and our content material portfolio expands to greater than 130 movies and occasions annually, Heather’s experience shall be vital in delivering for our followers and maximizing the worth of our distinctive international platform,” he added.
In June 2024, Sony Photos Leisure acquired Alamo Drafthouse as the foremost Hollywood studio returned to the exhibition enterprise. For its half, Imax has appeared to diversify its core slate of Hollywood blockbuster films with local-language titles from China, India, Japan and different fast-growing markets, in addition to concert events and comedy and sports activities occasions that play effectively in its large theaters.
“Imax has taken its place because the gold normal in immersive leisure to the following degree in recent times, and but a lot extra potential stays as filmmakers and creators world wide line as much as create for this platform,” Morgan stated in her personal assertion. “I’m excited to companion with Wealthy, Jonathan and the group to additional elevate our content material portfolio and capitalize on the loyalty Imax has constructed with its audiences,” she added.