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How ‘Saturday Night Live’ Convinced Advertisers to “Let Go Some of the Control” for Season 50

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Saturday Night Live, Ego Nwodim, Chloe Fineman, host Nate Bargatze, Marcello Hernández, and Ashley Padilla during the Sabado Gigante sketch on Saturday, October 5, 2024

Allstate, Maybelline, Volkswagen and T-Cell are among the many manufacturers on board to sponsor the fiftieth season of the NBC late night time collection.

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