How to Choose the Right YouTube Channel Name for Your Brand

Who’s your audience?

Earlier than you even take into consideration branding, you’ll want to have a transparent understanding of who you want to attain out to and what your important advertising message goes to be. In case you are launching a YouTube channel to your new e-commerce enterprise that sells jewellery, the primary query you’ll want to ask your self is who your audience can be. This may provide help to additional resolve the way you need your channel to look and what content material you need it to characteristic. For instance, in case your audience is females aged between 25 and 40 years and also you need to deal with model engagement, you should use your YouTube channel to publish behind-the-scenes movies of your product creation course of. Alternatively, if you wish to use your channel as a gross sales and advertising device, you may create tutorial movies that showcase the assorted methods your merchandise can be utilized and even present options on methods to pair them with different equipment.

What do you need to obtain by means of your channel?

Now that you’ve got recognized your audience, the following factor you’ll want to ask your self is what your important function is for having a YouTube channel within the first place. Is your channel meant to draw new clients, construct model consciousness, or enhance your gross sales? No matter your channel’s important aim is, you will need to convey this to your viewers by means of your channel identify. For example, in case your channel is supposed to extend your gross sales, you should use a reputation that implies reductions or presents. However, in the event you want to construct model consciousness by means of your channel, you may go together with a reputation that clearly communicates this message.

What phrases and phrases do you need to be related to?

Earlier than you even start eager about a YouTube channel identify, you’ll want to have a transparent understanding of phrases and phrases that you really want your channel to be related to. For instance, if you want to your channel to be related to creativity and originality, you may go together with one thing alongside the strains of “Inventive Jewellery” or “Jewellery Field”. However, in the event you want to be related to style and elegance, a great identify could be “Trend Jewels”. A good suggestion could be to jot down all of the phrases and phrases that you just want your channel to be related to, after which begin brainstorming for potential channel names. This may be performed by itemizing out all of the phrases and phrases which can be related to your online business, crossing off those that don’t make sense, after which combining two or three phrases to create a brand new and memorable identify.

Be Quick and Catchy!

The typical human consideration span is now 8 seconds – that’s how lengthy it takes to your potential clients to resolve whether or not or not they want to proceed studying or watching your content material. Which means that you may have about 8 seconds to seize their consideration and make an enduring impression. And because you solely have a number of seconds to make a great first impression, you will need to take advantage of it and create a reputation that’s quick, catchy, and simple to recollect. For instance, the YouTube channel “Day by day Jewellery” is approach too lengthy and cumbersome which makes it laborious to recollect and even tougher to sort when creating the channel URL. Nevertheless, the channel identify “Jewellery Field” is brief, simple to recollect, and will certainly make individuals curious sufficient to click on in your channel. It’s even higher if you should use an emoji or a GIF in your channel identify as they’re introduced extra visually.

Choosing the proper phrases to your model identify.

When selecting the best channel identify, you will need to keep in mind that the phrases you select won’t solely be used to create your channel identify however may even be used as key phrases to your YouTube website positioning. Which means that you must be sure that the phrases you choose are related to your content material and that they make sense when put collectively. For instance, in the event you want to create a channel that options jewellery tutorials and designs, “Jewellery Field” is an ideal identify because it suggests creativity, originality, and even group. However, in the event you resolve to go together with a reputation like “Day by day Jewellery”, the phrases “every day” and “jewellery” don’t actually make any sense when put collectively, and the identify isn’t very unique both.

Summing up

All in all, the identify you select to your YouTube channel is extraordinarily necessary as a result of it is going to be the very first thing your potential clients will see and skim. Your channel identify may even be used as key phrases to your YouTube website positioning, so you will need to be sure that it’s quick, catchy, and grammatically right. Whereas arising with a model identify isn’t a straightforward activity, there are some things you are able to do to make the method a bit bit simpler. The very best factor to do is to make an inventory of all of the phrases and phrases that you just want to be related together with your channel after which begin brainstorming for potential names.