LOS ANGELES (CelebrityAccess) – I’m a voter. (IAAV), a nonpartisan group making a cultural shift round voting and civic engagement, introduced at present its merger into HeadCount to strengthen voter participation by sharing assets, experience, and groups. For over 20 years, HeadCount has harnessed the facility of music, tradition and digital media to register hundreds of thousands of voters and encourage participation in democracy. The 2 nonpartisan, nonprofit women-led voting organizations shaped this merger at a vital second in time, as doubts proceed round whether or not younger individuals will come out to interrupt the voter registration and turnout information set nationally in 2020.
“I’m a voter. shaped in 2018 to unify round a central reality: our democracy works greatest once we all take part,” stated Mandana Dayani and Natalie Tran, co-founders of I’m a voter. “We actually consider within the energy of tradition to encourage others and form narratives. With the twenty years of crucial infrastructure and applications that HeadCount has pioneered, this consolidation of experience and assets guarantees to strengthen democracy and generate voter enthusiasm. We’re so grateful to be a part of the HeadCount household and our collective journey forward.”
“On this pivotal and polarizing Presidential election 12 months, we couldn’t be extra grateful to have I’m a voter. as a brand new a part of HeadCount, a merger rooted in shared values, objective and a mutual perception that the civic house wants much less ego and extra collaboration to get issues accomplished,” stated Lucille Wenegieme, Government Director of HeadCount. “Collectively, at a time when potential youth voters don’t really feel seen, and their participation is questionable, our collective, influential relationships throughout core cultural sectors from music and leisure to sports activities and style will additional our capability to fulfill next-gen voters the place they’re. This type of partnership brings the most important names in America to the desk together with the schooling, assets, and vitality that younger individuals want come November.”
HeadCount and IAAV have at all times led with a culture-first technique to align democracy with individuals and types this technology appears to be like to most. The 2 entities have tapped younger voters by the affect of celebrities and types similar to Billie Eilish, Harry Kinds, Alicia Keys, Ariana Grande, Jennifer Aniston, Olivia Rodrigo, NBA, MLB, Spotify, Barbie, Liquid Demise, and Tony’s Chocolonely, amongst many others. The organizations will amplify their capability to mobilize next-generation voters by leveraging their digital-first applied sciences and proprietary applications and increasing their cultural footprint throughout music, sports activities, style, leisure, magnificence and tech to encourage and mobilize voter engagement.
HeadCount will proceed to function its programming, together with the extremely impactful Good to Vote marketing campaign, which leverages the affect of manufacturers, celebrities and influencers to have interaction next-generation and first-time voters. For over 20 years, HeadCount has been lively on the intersection of youth tradition and civic engagement, constructing a nationwide footprint of 60,000 volunteers, progressive digital applications, and strategic partnerships that it’s going to leverage forward of this 12 months’s presidential election. The primary venture this new alliance will deal with collectively is Register a Buddy Day on June 4, 2024, one of many largest voter registration occasions of the 12 months, and the kick-off to a strong season of nationwide initiatives to extend participation in Nationwide Voter Registration Day on September 17 and pave the best way for Election Day on November 5.
HeadCount’s govt director Wenegieme and IAAV’s co-founders Dayani, Tran, and Tiffany Bensley will stay lively leaders and spokespeople for the organizations, respectively. Inside the IAAV marketing campaign, the unique founding staff of 25 girls will proceed to volunteer their time, expertise, and assets to scale its affect and launch a number of main initiatives this 12 months. Dayani will lead the model, advertising and messaging technique. Founding associate Tran, Government Director of the CAA Basis, will lead partnerships and supply strategic assist, assets, and steering. Digital Model Architects will stay a number one content material technique and influencer engagement associate. Bensley will proceed to supervise inventive course. Consultants Carla Hawkes and Maddy Roth will function co-executive administrators. JBC, Ingredient Model Group, LaChambre, Bollare, The Proper Now, and The Board will assist lead collaborative communications efforts for the IAAV marketing campaign and HeadCount broadly, and CAA Basis govt Travis Merriweather will proceed to serve on the Board of Administrators of HeadCount.