Southeast Asian manufacturing heavyweight Indochina Productions has launched TSixtySix, a brand new content material studio devoted to producing unique Thai-language movies and sequence with native authenticity and worldwide attraction.
Unveiled on the Cannes Movie Competition on Thursday, the Bangkok-based banner marks Indochina’s first formal foray into domestic-language content material. Co-founded by Cod Satrusayang, Nicholas Simon, Pel Siro, and Tri Kanchanadul, TSixtySix goals to develop high-end, character-driven Thai tales that resonate past the nation’s borders.
The corporate’s present slate consists of two unique options already in growth. The Nice Esarn Heist, directed by Cantana Tiprachart (Na Harn: The Collection), follows a gaggle of small-town pals who conspire to rob a corrupt community of native officers; and Songkhram Songkran, the directorial debut of rising filmmaker Pisinee Khaosamai, which captures the anarchic power of teenage biker gangs and influencer tradition throughout Thailand’s water-soaked New 12 months pageant. Each tasks are scheduled to start manufacturing later this 12 months and are aiming for launch in 2026.
The launch of TSixtySix comes at a second of rising momentum for Thai cinema. The studio additionally produced and co-financed Helpful Ghost, the Thai characteristic premiering in Cannes Critics’ Week this week. On Wednesday in Cannes, Miramax introduced plans to remake the Thai blockbuster Easy methods to Make Hundreds of thousands Earlier than Grandma Dies, which earned over $55 million internationally final 12 months.
“I feel we’re so invested and excited by the expansion of Thai cinema that this was a pure subsequent step for Indochina Productions,” mentioned Satrusayang. “TSixtySix desires to be part of the evolution of the Thai cinema area and we’re excited for our first two tasks, each helmed by younger Thai filmmakers. We expect given the suitable framework and help, Thai movies can compete on a worldwide stage — and we’re ready to offer that backing.”
The founding crew brings deep expertise and connections within the Thai trade. Satrusayang executive-produced the Max actuality sequence Deane’s Dynasty and co-produced Pen-ek Ratanaruang’s forthcoming culinary thriller Morte Cucina and Helpful Ghost. Simon, the founding father of Indochina Productions, is a veteran producer on high-profile worldwide tasks within the area, together with The White Lotus Season 3 and Gareth Edwards’ The Creator.
TSixtySix will function the local-language manufacturing arm of Indochina, which has lengthy supported worldwide shoots throughout Southeast Asia.
“TSixtySix exhibits our dedication to originating homegrown tales from inside the area,” provides Simon.