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Jack Henry Robbins gained a near-instant on-line following when he started posting brief movies titled “Day in the Life of a Nepo Baby.” Son of award-winning actors Susan Sarandon and Tim Robbins, the writer-director and “unintentional” actor (in his personal phrases) has gained audiences over together with his flawless supply, self-deprecating comedy type and on-the-nose references. Now, Robbins is utilizing his whip-smart humor and distinctive social media persona to handle a really actual downside: the diaper crisis.
“I’ve at all times thought that comedy was one of the best ways of grabbing individuals’s consideration, disarming individuals and principally getting [them] to look at one thing,” Robbins solely tells The Hollywood Reporter. That, exactly, is the actor’s method to his partnership with the National Diaper Bank Network (NDBN) and accompanying PSA: Nepo Babies for Babies.
“I feel that individuals, sadly, usually tend to click on on one thing that claims ‘nepo child’ than ‘diaper disaster,’” Robbins continues. And he isn’t mistaken. In keeping with analysis from promoting company Tombras, in 2024, the time period “nepo child” had a better share of media protection (99.8%) than the time period “diaper disaster” (.2%). He’s hoping this video — a mix of his signature comedy and little-known details about our dire diaper want — generates consciousness and motion.
Launched in 2011 with help from founding sponsor Huggies, the Nationwide Diaper Financial institution Community gives important assets to youngsters and households in want by way of its community of over 240-member diaper banks throughout america. Robbins urges viewers to go to nepobabiesforbabies.org to study extra in regards to the nonprofit group’s mission and help their efforts in ending diaper want in America with donations of diapers, cash or time.
Jack Robbins for “Nepo Infants for Infants”
“Principally my life was in a position to turn out to be like a bit… when issues have been occurring out on the planet, I might abruptly get into character and make individuals chortle,” the entertainer provides of his begin on social media. “Now that I’m within the place the place I can really use comedy to boost consciousness about vital issues is superior, and I’m simply very blessed that I may help out in any manner I can.”
As for what Robbins has within the works, all he can say is, “I may need a giant announcement quickly on this world… I’m very excited.” Mysterious.
Try nepobabiesforbabies.org for tactics to donate and become involved.