NEW ORLEANS (CelebrityAccess) – Seventeen-time Grammy winner and Pulitzer Prize-winning rapper Kendrick Lamar is ready to headline the Apple Music Tremendous Bowl LIX Halftime Present in New Orleans, LA, on Sunday, February 9. The announcement got here from the NFL, Roc Nation, and Apple Music on Sunday.
“Rap music remains to be probably the most impactful style to this point. And I’ll be there to remind the world why. They bought the best one.” – Kendrick Lamar
“Kendrick Lamar is really a once-in-a-generation artist and performer. His deep love for hip-hop and tradition informs his inventive imaginative and prescient. He has an unparalleled capability to outline and affect tradition globally. Kendrick’s work transcends music, and his influence might be felt for years to come back.” – Shawn “JAY-Z” Carter.
“The Apple Music Tremendous Bowl Halftime Present is a celebration of the music we love and the unimaginable artists who make it, all on the world’s largest stage. Apple is thrilled to deliver this present, starring the completely incomparable Kendrick Lamar, to followers worldwide with Apple Music’s industry-leading Spatial Audio high quality together with tons of unique movies, interviews, playlists and a lot extra throughout Apple Music.” – Oliver Schusser, Apple’s Vice President of Apple Music, Apple TV+, Sports activities, and Beats.
“Few artists have impacted music and tradition as profoundly as Kendrick Lamar. Time and time once more, Kendrick has confirmed his distinctive capability to craft moments that resonate, redefine, and finally shake the very basis of hip-hop.” – Seth Dudowsky, Head of Music on the NFL. “We’re excited to collaborate with Kendrick, Roc Nation, and Apple Music to ship one other unforgettable Halftime Present.”
Lamar’s newest album Mr. Morale & The Massive Steppers, was launched in Could 2022. In April of this 12 months, “Like That” by Future, Metro Boomin, and Kendrick Lamar spent three weeks at #1 on the Billboard Sizzling 100, and in June, Lamar’s record-breaking “Not Like Us” spent two weeks at #1.
Inventive Path for Lamar’s efficiency might be supplied by pgLang.
DPS will produce the Apple Music Tremendous Bowl LIX Halftime Present telecast, with Roc Nation and Jesse Collins serving as government producers and Hamish Hamilton serving as director. Roc Nation may also function the strategic leisure advisor for the stay efficiency.
Apple Music’s multi-year partnership with the NFL and Roc Nation brings collectively the Tremendous Bowl Halftime Present—the most-watched musical efficiency of the 12 months—with Apple Music, which celebrates musicians, songwriters, producers, and followers and affords the world’s greatest music listening expertise with a catalog of over 100 million songs and immersive sound powered by Spatial Audio. Apple revolutionized the music expertise with iPod and iTunes and continues the award-winning custom with Apple Music. Comply with @AppleMusic on TikTok, Instagram, YouTube, and Twitter.
Earlier this 12 months, The Apple Music Tremendous Bowl LVIII Starring Usher grew to become the most-watched halftime efficiency of all time and garnered three 2024 Emmy nominations, together with Excellent Selection Particular (LIVE). In 2023, The Apple Music Tremendous Bowl LVII Halftime Present Starring Rihanna scored 5 Emmy nominations, taking residence two, together with Excellent Directing For A Selection Particular, a primary in Tremendous Bowl Halftime historical past. In 2022, Tremendous Bowl LVI Halftime Present Starring Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar garnered 5 Inventive Arts Emmy nominations. The critically acclaimed efficiency received three Emmys, together with Excellent Selection Particular (Dwell), a first-ever for the present.