LOS ANGELES (AP) — Kendrick Lamar will come out on the NFL’s largest stage subsequent 12 months: The Grammy winner will headline the Apple Music Tremendous Bowl Halftime Present in New Orleans.
The NFL, Apple Music and Roc Nation introduced Sunday that Lamar would lead the halftime festivities from the Caesars Superdome on Feb. 9. The rap megastar, who has received 17 Grammys, stated he’s wanting ahead to bringing hip-hop to the NFL’s championship sport, the place he carried out as a visitor artist with Dr. Dre, Snoop Dogg, Mary J. Blige, 50 Cent and Eminem in 2022.
“Rap music continues to be probably the most impactful style to this point,” Lamar stated in a press release. “And I’ll be there to remind the world why. They acquired the appropriate one.”
Lamar, 37, has skilled huge success since his debut album “good child, m.A.A.d metropolis” in 2012. Since then, he’s collected 17 Grammy wins and have become the primary non-classical, non-jazz musician to win a Pulitzer Prize for his 2017 album “DAMN.”
The rapper’s newest album “Mr. Morale & The Huge Steppers” was launched in 2022. He was featured on the tune “Like That” with Future and Metro Boomin on a monitor that spent three weeks at No. 1 on the Billboard Scorching 100 this 12 months. He additionally scored one other hit with “Not Like Us.”
In 2016, Lamar gave a surprising seven-minute efficiency of tracks similar to “The Blacker the Berry” and “Alright” on the 58th Grammy Awards. Lamar dazzled as an opener two years later on the Grammys with a efficiency of “XXX.”
In June, Lamar turned his Juneteenth “Pop Out” live performance right into a celebration of Los Angeles unity. It got here on the heels of his rap battle with Drake in the course of the three-hour live performance that includes a mixture of p-and-coming LA rappers and stars together with Tyler, The Creator, Steve Lacy and YG.
Roc Nation founder Jay-Z referred to as Lamar a “once-in-a-generation” artist and performer.
“His deep love for hip-hop and tradition informs his creative imaginative and prescient,” Jay-Z stated. “He has an unparalleled capacity to outline and affect tradition globally. Kendrick’s work transcends music, and his influence shall be felt for years to return.”
Roc Nation and Emmy-winning producer Jesse Collins will function co-executive producers of the halftime present. The inventive course of Lamar’s efficiency shall be offered by pgLang, a inventive firm based by Lamar and Dave Free — who has beforehand directed the rapper’s music movies.
“Time and time once more, Kendrick has confirmed his distinctive capacity to craft moments that resonate, redefine, and in the end shake the very basis of hip-hop,” stated Seth Dudowsky, the head of music on the NFL.
Final 12 months, Usher shined with a star-studded present with visitors together with H.E.R., Jermaine Dupri, Lil Jon, Ludacris and Alicia Keys.
“The Apple Music Tremendous Bowl Halftime Present is a celebration of the music we love and the unbelievable artists who make it, all on the world’s largest stage,” stated Oliver Schusser, the vp of Apple Music and Beats.
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