Lee Abrams: Rock ‘n’ Roll Thinking In Media

It’s not nearly music, it’s a couple of tradition of making, monetizing, and successful. When completed proper it collides artwork with commerce to a tour de power of innovation and pleasure—- even a conventional product can elevate itself with rock n roll considering. Embracing the digital future means understanding that data may be very a lot the brand new rock n roll. Whereas rock and roll music as a cultural driver is 70 years outdated and it’s magic behind us and changed by new sounds, there’s nonetheless a lot to be taught from its social affect and impact on spirit and tradition that may be tailored to at the moment’s media cultures. Rock n roll was extra than simply music, it was an perspective, a power, and a cultural beacon. At this time, civilian discuss just isn’t concerning the music, it’s concerning the insatiable wealth of knowledge, accessible by means of our gadgets.

Within the 2020s, our tradition is powered by media and data. We reside in a brand new time pushed by the limitless span of knowledge and information delivered by ever evolving expertise. Nonetheless, we will nonetheless undertake the timeless mindset of rock n roll considering, whatever the media platform or psychographics we deal with. It’s an perspective that’s cross-generational and timeless. It’s an M.O that bends tradition This consists of:

1. Eclectic: Embracing authentic cleverness, even when it appears “ on the market” at first.
2. Innovation: Innovation is within the DNA. Comes naturally
3. Perspective: character. A vibe that magnifies and makes the model larger than life
4. Swagger: Challenge a way of confidence that viewers/ listeners can sense.
5. Newness: Try to be the primary to discover, pioneer, and execute new concepts.
6. Mass Enchantment: Span demographic and life-style boundaries.
7. Creates Followers: Deal with producing followers, not simply customers.
8. Aggressive: Soldier for fulfillment, even in a fancy atmosphere. Minimize by means of.
9. Clever: stimulate imaginations and discover artistic potentialities by means of artistic/artwork
10. Instinctive: Rely by yourself distinctive considering, not simply yesterday’s data or the opinions of “specialists.”
11. Unique: Stay to be impressed by others, however all the time have your individual emblems.
12. Rebellious: Embrace a daring and assured perspective, not for the creatively meek.
13. Non-Elitist: accessible, free from vanity.
14. Enterprise Acumen: Stability creativity with a robust understanding of the enterprise facet.

By embodying these traits, even when you by no means preferred or recall rock n roll, you may faucet into the facility of rock n roll considering and thrive within the digital age with new attitudes, concepts and the imaginative and prescient to hold them out.