Legendary Leisure has promoted longtime advertising government Di Mu to CEO of Legendary East, the studio’s China-based promotion and advertising division liable for overseeing native campaigns for each Legendary titles and choose third-party releases. Mu will report on to Legendary CEO Josh Grode.
“Di Mu has been a useful member of Legendary East, taking part in an integral position within the execution of our native campaigns in China,” Grode stated in a press release. “Her information of the market, creativity, and management make her the best individual to steer our subsequent chapter within the area.”
Mu joined Legendary East in 2016 and most just lately served as EVP of Advertising. With greater than twenty years of expertise in movie advertising and media technique, she has a popularity as one in every of China’s simpler champions of Hollywood IP. She has led advertising efforts for 12 Legendary titles in China, with complete native field workplace revenues exceeding $1.34 billion. Current campaigns embrace Godzilla vs. Kong, Pokémon: Detective Pikachu, and Dune and Dune: Half Two. In 2024, Godzilla x Kong: The New Empire grew to become the top-grossing imported movie of the 12 months in China, and in early 2025, A Minecraft Film emerged because the nation’s highest-grossing Hollywood title up to now this 12 months, because it continues its theatrical run.
“To convey among the world’s greatest movies to Chinese language audiences in ways in which really feel genuine and resonant has been a real privilege,” Mu stated. “As we transfer ahead, I’m excited to proceed bridging our cultures and increasing Legendary’s management via native perception and collaboration.”
Her appointment additionally comes as Legendary continues a strong streak of hits. In 2024, the studio surpassed $20 billion in lifetime world field workplace. Different constructive strikes for the studio embrace an October 2024 administration buyout that left Legendary absolutely owned by its management crew and personal fairness agency Apollo.
Upcoming releases from the studio embrace the Ryan Reynolds-led hybrid comedy Animal Buddies, Denis Villeneuve’s extremely anticipated Dune: Half Three, a Road Fighter adaptation, a brand new Monsterverse entry, and an untitled Alejandro G. Iñárritu movie starring Tom Cruise. On the TV facet, the corporate is behind Monarch: Legacy of Monsters (Apple TV+), Tomb Raider: The Legend of Lara Croft (Netflix), Dune: Prophecy (HBO/Max), Drops of God (Apple TV+), Vanda (Hulu), and You Would Do It Too (Disney+, Apple TV+).