Mattel Beats $46M Idea Theft Lawsuit Over Reality Series ‘The Toy Box’

Mattel didn’t steal the concept for actuality competitors present The Toy Field from a producer, who accused the corporate of ripping off his idea for an an identical collection that he pitched, a jury has discovered.

The choice comes after a 10-week trial in Santa Monica that touched on requirements for protectable concepts and when an organization might be on the hook for shifting ahead with an idea independently pitched by a number of producers. In a verdict that might discourage different creators from suing over thought theft, a 12-person jury on Thursday rejected Norton Herrick’s bid for greater than $46 million in misplaced earnings he sought to claw again from Mattel.

Again in 2014, Herrick stated he pitched the concept for Playmakers, an unscripted present that includes inventors who pitch their toys to baby judges, with the objective of reaching the finale. The winner receives a money prize and a contract with Mattel for manufacturing and distribution of that toy.

Herrick sued after the corporate produced an analogous idea in The Toy Field, which ran on ABC for 2 seasons in 2017. He alleged breach of implied contract, fraud and commerce secret misappropriation, claiming that Mattel strung him alongside by mendacity about its continued curiosity in his pitch to forestall him from bringing the concept to rivals earlier than it might launch its model of the present.

Thursday’s verdict signifies that jurors agreed with Herrick that he entered right into a contract with Mattel however not that it breached that deal. In addition they rejected arguments that the data disclosed to the corporate was novel and confidential, or that it constituted commerce secrets and techniques.

Within the 10-week trial, Mattel’s protection revolved, partly, round arguments that the idea for Playmakers was generic. Larry Iser, a lawyer for the toy large, informed the jury that the concept was “commonplace” and “floating round within the tv and the toy industries for years,” in accordance with a transcript of proceedings.

In 2014, for example, one other producer offered a deck to Mattel for the same actuality present referred to as The Toy Job. The corporate received a number of pitches for a similar thought, a lot of which got here the identical yr Herrick was in talks with Mattel executives for his present.

Producers for The Toy Field denied ever receiving details about Herrick’s present.

The jury additionally declined to seek out that Mattel lied to Herrick, a producer for 2 Weapons and Lone Survivor who was represented by Bryan Freedman and Miles Feldman, about its curiosity in Playmakers.

Within the trial, Mattel leaned on arguments it selected to not transfer ahead with Herrick’s pitch when Phil Gurin, an government producer on Shark Tank, severed ties with the undertaking. His participation was the “solely cause Mattel took the assembly” over Playmakers “within the first place,” stated Iser, who famous that the corporate didn’t know Herrick since he had “zero observe file in tv” on the time.

And in a transfer to undermine Herrick’s bid for roughly $46 million in earnings tied to The Toy Field, Mattel harassed that the collection was largely a failure and that Playmakers possible wouldn’t have fared any higher.

“The Toy Field was a flop,” Iser stated. “It was canceled after two seasons.”

Based on the corporate, Mattel misplaced practically $8 million because of its participation within the present.

In an announcement, Feldman stated there are “substantial grounds for a brand new trial.” He added, “This verdict is simply a brief setback for Herrick Productions and creators in every single place” and that it was “removed from unanimous.”