Toy large Mattel has struck a strategic partnership with Sam Altman’s OpenAI that can see synthetic intelligence-powered merchandise assist develop and launch fan experiences primarily based on iconic toy manufacturers.
The primary product pushed by OpenAI’s know-how, which incorporates ChatGPT and different generative AI instruments, might be unveiled laster this yr.
Mattel mentioned utilizing OpenAI’s know-how “will convey the magic of AI to age-appropriate play experiences with an emphasis on innovation, privateness, and security.”
The toy maker will even combine AI instruments like ChatGPT Enterprise into its enterprise operations to spark concepts and drive innovation.
“We’re happy to work with Mattel because it strikes to introduce considerate AI-powered experiences and merchandise into its iconic manufacturers, whereas additionally offering its workers the advantages of ChatGPT. With OpenAI, Mattel has entry to a complicated set of AI capabilities alongside new instruments to allow productiveness, creativity, and company-wide transformation at scale,” Brad Lightcap, COO at OpenAI, mentioned in an announcement on Thursday.
Fan experiences primarily based on Mattel manufacturers embody the Thomas & Mates: World of Sodor points of interest and rides, full-scale Barbie Seashore Home and a Masters of the Universe laser tag area constructed to reflect the enduring Citadel Grayskull fortress.
The Mattel deal follows partnerships OpenAI has signed with a spread of media firms, together with The Atlantic, Information Corp., The Every day Telegraph and The Monetary Instances.
The deal comes within the face of main Hollywood figures, together with Ron Howard, Cate Blanchett, Cynthia Erivo, Paul McCartney and Paul Simon, pushing again in opposition to OpenAI and Google lobbying the U.S. authorities to permit their AI fashions to coach on copyrighted works.