NEW YORK (AP) — HBO is returning — a minimum of in a reputation.
Warner Bros. Discovery mentioned Wednesday that it was rebranding its streaming service as HBO Max this summer time, as a substitute of the present Max.
The Max identify dated to Warner’s merger with Discovery and was thought of a curious selection when made in 2023. HBO is extensively thought of a gold customary for high quality whereas Max was a reference to the much less well-regarded Cinemax community.
Two years later, the corporate is reviving the HBO Max identify, which was utilized by Warner earlier than the merger. Whereas the corporate didn’t acknowledge a mistake, the transfer was loudly applauded Wednesday when introduced at a presentation to advertisers.
“The highly effective development we now have seen in our international streaming service is constructed across the high quality of our programming,” mentioned David Zaslav, president and CEO of Warner Bros. Discovery. “Right now, we’re bringing again HBO, the model that represents the best high quality in media, to additional speed up that development within the years forward.”
Now, HBO government Casey Bloys informed advertisers, he has a desk drawer stuffed with outdated stationery that he can use once more.